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KPIs
Key Performance Indicators (KPIs)
Performance indicators are a way to measure the effectiveness of your marketing activities. They allow you to see which tactics and aspects of your marketing campaign are helping, and which need improvement. This knowledge is extremely important in determining how you can improve the overall effectiveness of the campaign.
Platform
KPIs
Website
Users
Downloads
Sign ups
Instagram
Profile visits
URL clicks
Engagement rate
Facebook
Engagement rate
Click through rate
Twitter
Engagement rate
Click through rate
Email
Open Rate
Unsub Rate
Click through rate
LinkedIn
Engagement rate
Click through rate
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