KPIs

Key Performance Indicators (KPIs)

Performance indicators are a way to measure the effectiveness of your marketing activities. They allow you to see which tactics and aspects of your marketing campaign are helping, and which need improvement. This knowledge is extremely important in determining how you can improve the overall effectiveness of the campaign.

Platform

KPIs

Website

Users Downloads Sign ups

Instagram

Profile visits URL clicks Engagement rate

Facebook

Engagement rate Click through rate

Twitter

Engagement rate Click through rate

Open Rate Unsub Rate Click through rate

Engagement rate Click through rate

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