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Children of Uganda Campaign Strategy
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Pharmacy Fred - Hand sanitizer
Eva - Grows coffee and animals, started with very little, and has her own plantation now. Jay-Z of Uganda.
Kareem > How their new life is before

The cycle of poverty continues…unless we act.

The majority of guardians lack formal education, adequate technical skills, business know-how and access to financial capital.
Many mothers are also raising children who are not biologically their own
some orphaned by HIV/AIDS
sent away from home due to extreme poverty
rescued from abusive situations.
Social equity and social justice. Physical and emotional abuse.
Abuse. Couldn’t start training until she had counseling.
Vulnerability, poverty, pregnancy, hunger. Lack of resources, education, and income-generating products. Addressing abuse with counseling.
Results in being harder on the kids.
Unsafe community.
We can only build our world from the tools we’ve been given. COU helping provide the tools to build your own
Break the cycle. Colonialism.


The things we consider our safety nets in the United States are luxuries in Uganda.

Our safety net here can be thrown across the pond to support our neighbors.


Why?
Thank you so much for getting this women and her fami
Even when someone gives you the opportunity, sometimes you’re paralyzed
What we do is a universal problem. Hunger, abuse, etc. These are all things we have safety nets for in the United States, but not in Uganda. We provide a safety net to break these changes.
A healthy Africa is the healthy US
Universal > We are brothers and sisters. Our safety net here can be thrown across the pond.
Pass the torch in them.
Basic human rights. Just because I have privilege, doesn’t mean those people shouldnt. The same opportunities should be granted to them. Think of all the kids that could come up with a cure for ______. There’s a child with the ability to fix it if they’re given the opportunity and choice. Setting the foundation to rise.

Pamela defaults to storytelling.
Geography shouldn’t determine someone’s destiny. Mindset is a powerful thing.
We can only build our world from the tools we’ve been given. COU helping provide the tools to build your own.
Feeling like you have to stick through it.

Trauma takes on many forms. counseling.

earning an income and owning assets has the potential to protect women and girls:
from exposure to violence
sexual exploitation
abuse within and outside the home


Empowerment has the potential to increase:
confidence
Self-worth
Self-esteem
Decision-making
negotiating power.
justice



Generational trauma. Colonialism wiped out an entire generation. Now, COVID is trying to do the same thing.


Keywords:
Empowerment
Gender equality
Women empowerment
Theme
Old theme: Tour of Light

Focused on those who are helping themselves once they have the resources. Getting people ready and on their feet. Not reliant on us.

Theme ideas:
Pearls
Empowerment
Riverdance
Music, drum, dance.
Storytelling.
Generational storytelling.
Storytelling
History behind every single dance.
Council >
Boma - Sharing the Stories of Uganda
Unity
Tour of Light
Fundraiser or Virtual Benefit
Virtual Tour -
Fire
Global Boma -
Coming out of the dark
Family - home
Be the Spark and Ignite Transformation
Pass the Torch -
Light and fire connecting the pieces
setting for gathering around a fire and learning local folklore
Circle of light
Passing the Torch
Guardians and supporters
Light the Way
Transformation > empowerment analogy



Be the Spark
Lighting the Way
Passing the Torch
Ignite the Future
Igniting the Way for a Future Generation

Light the path/way forward.
Passing the Torch: A Virtual Benefit Boma for the Children of Uganda

Gathering
Empowering

Event name:
Gathering the Light
Journey of Light
Tagline: Virtual Benefit Boma for the Children of Uganda

Journey of Light: A Virtual Benefit Boma for the Children of Uganda

We are following our programs to see what’s actually best for these donors.

Two paths: Support family or turn their back. What if there was another journey they could take where the student and family grow together and are empowered to revitalize an entire generation in Uganda


Empowering Uganda
Vision
Children of Uganda envisions a world where children and their families are equipped with the critical resources to thrive.
Mission
To impact children and families in an effort to address economic disparity and social injustice.

Where we are at and where we’re going.


Empowering Ugandan children and their families

with the critical resources to thrive.
to create justice in their community.

children and their families are equipped with the critical resources to thrive.

Take a stand against poverty, food insecurity, and social injustice in Uganda by empowering women, children, and families

Importance of the whole home/family.

One family at a time.

Family comes first.

Give our youth the tools they need to create justice.

Family unit.

Safety net.

It takes a village to raise a child.

Their needs were met, but ashamed of family.

The light switch was turned on.
Journey.

Taking a stand against social injustice in Uganda through the empowerment of women, children, and families.

Model was sponsor a child per family.
It held a lot of their graduates back.

Injustice.

Empowerment.

The whole family.

Giving them the resources to stand on their own two feet.

The opposite of poverty is not wealth, it’s justice.

Give our youth the tools they need to create justice.

Children of Uganda envisions a world where children and their families are equipped with the critical resources to thrive.




26 years ago, Children of Uganda arose in response to the global HIV/AIDS pandemic to protect orphaned boys and girls. A quarter-century later, we are facing a new pandemic – but with the same resolve to defend the most vulnerable. Although the United States is recovering from the pandemic, Uganda is still facing a climbing infection rate.
COVID has stressed this even further. Been made more impossible because of fear. Fears amplified.
Resources are very scarce in Uganda.

Even ___ years after the AIDS pandemic that wiped out ____ people, the people of Uganda are still feeling the impacts. This ____ has resulted in a lack of resources, education, and income-generating activities result in children not being in school, unstable housing, and hunger.

Uganda is still facing a humanitarian crisis as the country tries to heal from generational trauma.





This trauma manifests through depression, anxiety, an

Trauma affects the entire family unit. Without the proper aid and support, this trauma can and will manifest through depression, anxiety, and a lower quality of life.

With this generational impact on mental health, school dropout rates and suicide have climbed, making it more difficult for families to

income-generating activities have decreased,

amongst the youth, causing an entire generation to inadequately live by the standards set by their learning institutions and their home communities (Emilio Ovuga, 2013).



This leads to tough decisions. When a single mother is barely scraping by, the first thing that is going to go is tuition fees, especially when you’re trying to put food on the table.
resulting in even deeper poverty and trauma. When a family is unable to provide the basic necessities for life, they face serious health problems we risk children


Stuck in

This results in tragedies like:


An entire generation of young people submerged in the cycle of poverty and abuse, b


Without the proper aid and support, an entire generation in Uganda risks:
Deeper trauma and poverty
Continued abuse
Families being fractured
Losses during the AIDS pandemic and poverty bouts
Fracturing the very thing that’s so important to Uganda, the community
Kids losing weight
Women becoming pregnant, becoming involved in child labor
Tattered shoes and clothing
An entire generation of young people submerged in the cycle of poverty and abuse, being robbed of the opportunity to break the pattern and emerge with skills, ideas, optimism, and energy to disrupt the status quo and make their own future.


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