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Children of Uganda Campaign Strategy
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Donor Data

Now that we have an overview of our campaign goals, let’s ensure we understand your target donor audience for this campaign. By doing this, it will be much easier to identify what channels will work best for your campaign.
Total Donors: 500
Total Members: 211
Donors @ Monthly Gift: 42%

Donor Demographics

Donor personas are a great way to better understand the sub-sects within your audience. By understanding more about your donor audience, it will be much easier to identify what channels will work best for your campaign.
Donor Personas
Persona Name
Gender
Age
Marital Status
Income
Education
Location
Causes
Religion
Political Affiliation
The Jones’s
Male and Female
45+
Married
Middle, Upper-Middle, Rich $70,000+$250,000, Household $400,000
Bachelor+
95482, 95201, 90266, 90046, 90210, 90036, 90404, 90265, 94106, 94303, 94941, 90272, 94039, 94043, 80127, 80209, 61032, 60038, 60137, 60657, 45056, 21044, 25443, 75205, 75225, 75208, 78209, 02459, 10024, 10012, 11968, 20009, 20008, 20016, 20007
Education, Female Empowerment, Racial Equity, Arts, International Relief, Travel & Tourism,
Christian
Conservative, Moderate, Liberal
Pastor Paul
Male
45+
Married
100,000+
Bachelor+
95482, 95201, 90266, 90046, 90210, 90036, 90404, 90265, 94106, 94303, 94941, 90272, 94039, 94043, 80127, 80209, 61032, 60038, 60137, 60657, 45056, 21044, 25443, 75205, 75225, 75208, 78209, 02459, 10024, 10012, 11968, 20009, 20008, 20016, 20007
Education, Female Empowerment, Racial Equity, Arts, International Relief, Travel & Tourism,
Christian
Conservative, Moderate, Liberal
Mother Moira
Female
30+
Married
Stay at home mom
Some College
95482, 95201, 90266, 90046, 90210, 90036, 90404, 90265, 94106, 94303, 94941, 90272, 94039, 94043, 80127, 80209, 61032, 60038, 60137, 60657, 45056, 21044, 25443, 75205, 75225, 75208, 78209, 02459, 10024, 10012, 11968, 20009, 20008, 20016, 20007
Education, Female Empowerment, Racial Equity, Arts, International Relief, Travel & Tourism,
Christian
Conservative, Moderate, Liberal
There are no rows in this table
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