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Children of Uganda Campaign Strategy
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Content Brainstorm

Content Brainstorm for Donor Value Journey
1
Search
Awareness
Seeing an ad Google search Link from another source
Awareness
Follow on social Like/comment/engage on a post
Consideration
Signs up to receive emails
Consideration
Clicks on link
Consideration
Receives value from the exchange
Conversion
Attends event Becomes monthly donor Takes a training Volunteers Donate
Conversion
Shares social media posts, forwards emails Signs petition Reaches out to organization to show support or get involved
Conversion
Fundraises for organization Tells friends and family about organization
Objective
Awareness
Journey Phase
Aware
Steps
Seeing an ad
Google search
Link from another source
Content Suggestions
Educational Posts
How to Videos
Entertaining video
Tutorials
Social Media Posts
Instagram Reels
Content Ideas
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