Awareness
Seeing an ad
Google search
Link from another source
Awareness
Follow on social
Like/comment/engage on a post
Consideration
Signs up to receive emails
Consideration
Clicks on link
Consideration
Receives value from the exchange
Conversion
Attends event
Becomes monthly donor
Takes a training
Volunteers
Donate
Conversion
Shares social media posts, forwards emails
Signs petition
Reaches out to organization to show support or get involved
Conversion
Fundraises for organization
Tells friends and family about organization