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Give customers relevant perks and increase venue awareness, recall, loyalty and revenueEstimation and prediction used by the platform for accurate customer-venue-perk matching, not gatekeeping; while maintaining customer privacy and consent
Build awareness through customers who can give reach; identify and give perks to high-reach customersBuild recall through customers who have posted about a venue in the pastBuild loyalty with customers who are high spenders; identify and give perks to high spend customersBuild awareness with customers who are high earners; identify and give perks to high earnersDo not give perks to customers who are neither giving reach, recall nor spending
Freebies (free food, drinks, services eg. Parking, Valet, etc)Personal attention from staff (manager, Chef, etc)Celeb treatment- requesting photo and tagging on social media
IG account private or publicIG followersIG audience credibilityIG engagement rate
Estimate yearly spend based on email, social media, other available data and places they have visited in the pastWhat did they spend in the last one year at restaurants, bars, etc?What is their avg monthly spend?What is their avg spend per visit?How many perks have they availed? What have they spent so far while availing perks?
Estimate yearly income based on email data- job profile, designation, location, bank statements, investments data, phone type (iphone, android, model of phone, etc) and spend dataExample: If they have a certain credit card, or other perk; it could imply a certain credit score and earning scoreIf they have a home loanIf they have a auto loanEstimate yearly income based on social media and publicly available data in context of job profile, designation and locationEstimate yearly income based on social media data and places they have visited in the past
Through email dataWhich bank accountsWhich credit cardsWhich payment gatewaysCIBIL
Customer ProfilingSocial ScoreReliable social reach on IGLess than 10 people10-50 people51-100 people101-200 people201-300 people301-500 people501-1000 people1001-5000 people5001-10,000 peopleAbove 10,000 peoplePotential posting impact on IG (Story reach based on followers)Less than 10 people10-50 people51-100 people101-200 people201-300 people301-500 people501-1000 people1001-5000 people5001-10,000 peopleAbove 10,000 peopleWhatsappAnnual Earning ScoreEstimatedActual- ?Monthly Frequency Scorenumber of outings per monthEstimatedActual on platformSpend ScoreAvg monthly spendEstimatedActual on platformAvg spend per VisitEstimatedActual on platformBrand AffinityPremiumAspirational customerCurrent customerBudgetCustomer Rating by Venue- collected on the platform1 star2 star3 star4 star5 starVenue/Brand relevance score (aesthetic-?)1 star2 star3 star4 star5 starBanking & Payment MethodsData collected from the platformBehavioral
Based on discount on District and DineoutBased on average cost for 1 personBased on customer relevance parametersRevenue- ?
Venue TieringBased on discount on District and DineoutLess than 10%10-25%25-40%greater than 40%Based on average cost for 1 personRs. 300-500Rs. 501-800Rs. 801-1100Rs. 1101-1500Rs. 1501-1800Rs. 1801-2100Rs. 2101-2500Above Rs. 2500Customer relevance parameters
No of freebies givenNo of customers drivenUnique footfallNo of perks availedAvg order spendTotal spendSocial Media StoriesStories postedEstimated number of eyeballsGoogle Reviews
Time of dayLocationTime of the year
Who they are going withAestheticDistanceFood & Beverages type and optionsDiscount
Customer onboarding:What is your vibe?Choose who all they generally go out with, select all applicable- myself, me and family, me and friendsWhats your aesthetic?Establish if they are veg or non-vegDo they drink or don’tBased on location, show 10 places to do a vibe matchWhat are they willing to do for perks- IG Story, Every time the customer logs into the app:confirms who they are going with (myself, me+family, me+friends)- no defaultconfirms number of people- no defaultconfirms distance they are willing to travel- default to 10km and customer can updateSees 5 perks- Has to choose one and buy the perkBased on their content rating,
MVPFocus on customer acquisition thus minimum barrier to entry, only Venue membership fee
Product Overview
Platform goals
Venue goals
Table
Perks
Customer Profiling
Social score parameters
Spend score parameters
Earn score parameters
Financial parameters
Venue Profiling
Platform Impact to Venue
Logic
Deciding factors for customers
Product Logic
Customer Pricing
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