Overview

Problem Statement

Businesses

If we help F&B establishments (bars, restaurants, cafés) solve the high cost and low authenticity of customer acquisition and word-of-mouth marketing with a platform that connects them to customers who receive personalized perks in exchange for guaranteed Instagram Stories and Google Reviews, they will choose it over traditional digital marketing (Meta ads, Google ads), loyalty platforms (Dineout, EazyDiner), and existing POS/CRM systems (Petpooja, DotPe) because our solution is performance-based (venues pay only in menu items, not cash) and drives authentic word-of-mouth by tying perks to each customer’s verified social influence—including their typical “squad size” at venues—and benchmarking their spend propensity across the F&B industry, not just within a single outlet.

End Customer

If we help socially-active diners aged 21–45 unlock full-value, personalised F&B perks, based on both their social reach and spend propensity, at partner bars, restaurants, and cafés in exchange for guaranteed Instagram Stories and Google Reviews, they will choose our pay-per-perk approach over flat discounts, generic deal apps, ad-hoc influencer events, or point-based loyalty cards because our solution is aligned to each diner’s real social impact and spending habits, and flexible—no membership or recurring fees.

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