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Glossary

Deuce Glossary
Name
Acronym/Identifier
Notes
Brand/Venue
B
B1, B2, B3
Visit
V
Spend
S
Customer
C
Personas
L1, L2, L3
L1- >60+
L2- >40 to 60
L3- 0 to 40
Perk
P
P(a)- Highest denomination
P(b)- Lower denomination
P(c)- Lowest denomination
Deuce Customer Score
DS
Butterfly- >60+
Bee- >40 to 60
Beetle- 0 to 40
Venue Perk Logic
B1P(a), B1P(b), B1P(c)
Butterfly- B1P(a)+B1P(b)+B1P(c)
Bee- B1P(b)+B1P(c)
Beetle- B1P(c)
Suggested: P(a)= Beverage, P(a), P(b)= food
Task/Milestone/Mission
IG Story (IGS) /Google Review (GR) /IG Story + Review(ISGR)
There are no rows in this table


Only partnering with Venues where people want to go ie not yet declared as “bad” by customers

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