Brand Pitch

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Canva Presentation
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Outline for Bar Owners: Project Deuce Beta Pitch

1. Opening & Context (Why This, Why Now)

Brief snapshot: Today’s bar customer is social, mobile, and influenced by digital word-of-mouth

The “why” for bars: changing dynamics of customer acquisition and loyalty in a saturated market

Introduce Project Deuce: a closed, one-city beta to turn select venues into word-of-mouth standouts, at zero marketing cost

2. What is Project Deuce?

The vision in a sentence (e.g.: “Unlock new business from influential local customers in exchange for meaningful menu perks—no discounts, no gimmicks.”)

How Project Deuce works at a high level: curated customers, venue perks, digital content, and data-driven reporting

3. How the Beta Works (Step-by-Step)

Number of bars (10), customer cohort (100; how they’re curated for diversity in social reach, engagement, and spend)

Pilot duration: 1 month, all within city limits/2-3 hot pincodes

What’s expected of bars: deliver a standout experience, honour agreed-upon perks, brief staff as needed

What bars receive: high-potential patrons generating content (Instagram Stories and/or Google Reviews), full access to their visitor profiles (Deuce Score), permission to reuse customer content in their own social channels

4. What is a “Perk” and How Scoring Works (Language Matters)

“Perk” = a quality, full-menu item, tailored by tier (no cheap freebies/discounting perception)

Quick overview of Deuce Score: combines social reach and influence, predicts content impact

Tiers and examples: 1, 2, or 3 perks based on slab - let’s show a sample mini-matrix

5. Customer Journey During the Beta

Each customer aims for 4+ visits to participating venues

How they redeem their perks, create/share content, and their experience with the bar

6. What’s In It for Bars? (Value Proposition)

Fresh walks-in from high-potential, eager-to-share customers

Authentic digital content—stories and reviews—that can be repurposed

Opportunity to test a new model (experiential marketing at cost of goods, not ad spend)

Transparent, after-action reporting on content quality, service feedback, and any extra spend

7. Our Role & Support

The platform team handles onboarding, customer scoring, training, and troubleshooting

Ongoing staff support for questions or operations

Final data/report card at month’s end - what worked, what could be better

8. What We Ask from You (Beta Commitment)

Zero cost for beta participation (bars cover only menu perks as agreed)

Commitment to deliver a great experience and honour perks consistently

Share candid feedback at the end for product development

9. Q&A and Next Steps

Field initial questions, note concerns

Walk through the onboarding/timing plan if they’re interested

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