Perk Allocation Consideration

Should the perks be allocated based on the actions we are asking customers to take? 1. IG Story or 2. Review or 3. IG Story & Review. Knowing that we can ask each user to only review on Google once, if they've not already reviewed the place on Google or at max we can ask them to update their review on Google. Or should the perks be allocated based on the profiling of the customer we can do - Social + Earnings + Spends profiling

Action-Based Rewards (Current Thinking)

Pros:

Clear value exchange - customer knows exactly what they'll get

Easy to implement and explain to restaurants

Prevents gaming since actions are verifiable

Scalable pricing structure

Cons:

Treats all customers equally regardless of their influence/value

May incentivise low-quality content from high-volume, low-influence users

Doesn't optimise ROI for restaurants

Google review limitation creates unequal opportunities

Profile-Based Rewards (Alternative)

Pros:

Maximises ROI - high-influence customers get better rewards, create more valuable content

Restaurants pay more for customers who drive actual business

Naturally filters for quality content creators

Creates aspirational tiers encouraging better engagement

Cons:

Complex to explain and implement

May feel unfair to customers ("Why does she get a better deal?")

Requires sophisticated profiling from Day 1

Potential privacy concerns about data usage

Hybrid Recommendation: Tiered Action-Based System

Combine both approaches with customer tiers based on profiling:

Tier 1 (High-Value Profiles): Social Score Slab 1, Spend Score Slab 1, Earnings Score Slab 1 (frequent diner, high spend)

IG Story: 1 Coupon Worth X

Google Review: 1 Coupon Worth Y

Both: 2 Coupons Worth X + Y

Tier 2 (Medium-Value): Social Score Slab 2, Spend Score Slab 2, Earnings Score Slab 2 (regular visitor)

IG Story:

Google Review:

Both:

Tier 3 (Standard): Social Score Slab 3, Spend Score Slab 3, Earnings Score Slab 3 (Basic profile, new/occasional customer)

IG Story:

Google Review:

Both:

Addressing the Google Review Limitation

Dynamic Action Menu:

First-time visitors: Google Review option available

Return visitors: Google Review replaced with "Update existing review" or alternative actions

Alternative actions: WhatsApp sharing, bringing new customers, special occasion posts

Key Questions for Our Decision Making:

Customer Acquisition Priority: Are you trying to acquire any customers or specifically high-value customers?

Restaurant Partner Expectations: Do restaurants care more about volume or quality of promotion?

Data Readiness: How quickly can you build reliable customer profiling vs. launching with simple action-based rewards?

Market Education: Is your target market ready for sophisticated reward tiers or should you start simple?

Recommendation:

Start with action-based, evolve to profile-based.

Prototype/Pilot: Simple action-based rewards to prove the concept and gather customer data MVP: Introduce basic tiers (x levels max) based on accumulated data Phase 1: Sophisticated profile-based personalisation

This allows us to launch quickly, gather the data needed for profiling, and gradually introduce sophistication without overwhelming early adopters or restaurant partners.

The Google review limitation supports this approach - it forces us to think beyond single actions toward ongoing relationship building, which naturally leads to profile-based rewards over time. Social Actions Beyond IG Story & Google Reviews:

WHATSAPP STORY

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