Skip to content
SKC Content Strategy
Monthly and Weekly Goals
Daily Action Items
Idea Vault
Content Calendar
SKC Content Strategy
LinkedIn Post Type Format
YouTube Video SOP
Podcast Email Content
Feedbacks
CE Page Layout Content
JFR Content Plan 2023
Podcast Content
CEP Pre-Sale Content
Content
jnjkned
Share
Explore

Content Strategy- Overview
⁠

Stakeholders

Vidit- Strategy and dissemination
Harini- Mktg Strategy, linkedin SAMSHA, guidance to Disha on content calendar
Khamir- content editing- paid
Anirudh- Re-branding, finding new influencers online.
Sameer- overarching thought
Shalini- Overarching thought and quality monitoring
Nitish- Ops, video delivery
Disha- creating all marketing content (text, images), very willing, type B- creative, run Linkedin LCE group, finding new influencers online.
Arnav- Ops and Presales
Akshay- Coach content and physical dissemination- personal branding
Chaitanya- Coach content and physical dissemination-personal branding
Divya- personal branding, BD push of content, cross pollination, finding new influencers online.
Geet- CEP current batch video production, LCE, last EW. future where-ever required.
Kamal- available for video editing
16S- content creation, generate engagement and distribution and spreading.
Influencers- list with Divya- like arif, shivan, shweta, AMPM, pooja bhargava, akhilesh, khamir, amit/sheetal

Content Categories

What we offer
Our value add
Refresher content- content for EC from programs they have attended
Related content- content from other programs relevant to EC
Case studies/ Success stories
Updates- what SKC has been upto
Upcoming programs
Sharing by mentors, coaches, participants
Ops- details for enrolled members related to upcoming programs
Surveys/interactive content- way to engage EC and NC and gauge engagement

Types of content

photos
videos
posts
articles/blogs
newsletter
podcast

Dissemination Channels

Linkedin- Everyday- 5 days a week
IG- Everyday (same content as LinkedIn)
YT- Fortnightly
Whatsapp/Email- 12 times a month- 3 product; 1 hard( upcoming program schedule- straight ask to refer and register) , 2 soft (Case study/ success story/ testimonial) - 9 content- (Sam Sha, article videos, Coach videos/ articles, podcasts, newsletter, LCE grad appreciation/ achievements, a birthday post in whatsapp groups/ personalised birthday message from SKC team. part of ops and delivery- post people join a program- set of mails/ msgs will be share with them like EW/ CEP onboarding, instructions etc.
Spotify- podcast- once a week- starting Oct 1st
SKC Website-
EMail- NC email marketing with agency.
Content Library on SKC’s website & LinkedIn
Posting Frequency
⁠

Topic ideas

what does it mean to be Conscious?
A day in the life of a Conscious Entrepreneur series- showcasing the daily routine of various CEs and minor things that they do that help make their life more joyful.
What does being part of a Conscious Cult mean? Togetherness, fun.. show clips from various events.. include CTA- order t-shirts, buttons, etc?



What's happening so far

Trimmed down marketing- current aim is Linked
Harini is working with Sameer and Shalini and Disha
Email marketing campaigns- Allure- $1100/month- Disha is managing- weekly meetings
Internal email marketing- Disha & Arnav
Arnav- Ops to Divya
Internal communication for marketing- Disha
Current challenge- not leveraging current content
Need to figure out content storage
Nitish- help him delegate, hire interns
MG goal- Make Nitish the lead- creation of content library and
Mamta- current role- EA to CK and help out with Sameer and Shalini
Disha- managing food of EW, currently
Influencer marketing strategy
Give freebies
to do: LCE community on LinkedIn

Current challeng

Dont have clarity on success of engagement
Directory of published content
Database indexing and management- internal content (raw, ready, posted) is all over, needs to be organized
Content creation- getting it executed from others, 16S, CK and AC,
Disha- needs to be given clear goals, EC email/whatsapp marketing
Arunav- Upcoming programs, Ops
Time stamping of videos needs to be done so that content can be picked up

Content Strategy- Details
⁠
Content Strategy- SKC Program Updates
⁠
Content Strategy- Metrics
⁠

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.