SKC Communication Ideas- by Anirudh Birla
1. Curated Creative Content
2. Figure the purpose and intent of our social media and communications piece as a whole
3. Figure the purpose and intent of various channels - Instagram, LinkedIn and YouTube, WhatsApp, Email, Website
4. Who are we? - SKC / Conscious Entrepreneurship / Gyan Marg / Anaavaran / just a voice on Consciousness or do we need to create a new, all encompassing identity eg. Isha Foundation
5. Figure the emotions we want to evoke for the audience - joy, love, consciousness etc
6. Visual Language - figure out the tonality, sources to get imagery
7. Textual Language - figure out the tonality, list sources
8. Podcast - a curated series ie. like 10 episodes which are connected to each other
9. Authored Articles - list sources like SKs, sadhaks, CEP gradsetc
10. Videos - mentors, sourced etc
11. Humans of SKC - profiling of sadhaks, grads, employees etc, tell the profound stories
12. Animation
13. Programs Showcase - speaking about our programs and activities in an attractive, understandable way
14. Pull marketing
15. Engagement with other accounts
16. Customer experience - written and videos
17. Case Studies - SKCs and external eg. Cactus, AMPM, Anvaya etc.
18. Highlight achievements of Grads
19. Throwbacks
20. Profound facts - on the history of mankind, India as a land, Kailash, sages like Adi Shankaracharya etc / be a platform for learning
21. Festivals - their significance, their purpose, greetings etc
22. Vedas, Upnishads
23. Current Events and Issues -
24. Are we all-inclusive? - Should reference conscious thoughts from all cultures and religions
25. Should we be like Consciousness Magazine? Or make one monthly with a roundup of all our content.
26. Excerpts from Possibilities of Potential
27. Do we need a rebranding exercise?
28. Platform for learning
29. PR - published articles etc
30. Speaking Tree
31. League of Conscious Entrepreneurs
32. Lifestyle - Clean and healthy eating, recipes for simple food, daily routines, places to travel etc
33. Parenting
Working Title : ANANTAHA
