Feature Prioritization Toolkit

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Purpose Alignment Model

Purpose Alignment Model Results
Purpose Alignment Model Results

Is is market differentiating?

Is it mission critical?

Feature

Cultural assessment quiz

Easy team metrics

Project brief

Digital kanban simulation

Stand-up check in

Guide to asyncronous work

Team aligment snapshot

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The Purpose Alignment Model is an alternative to the

MoSCoW method⁠

of feature categorization and provides a solution to the common problem that occurs of that method, which is when most of your potential features end up in the "Must have" category.

One of the ways this model helps us out of the problem of all features being "Must have" is that is has two options for "Must": Features that are must have and are market differentiating, and features that are must have but just need to be done. This let's us look at features we must have in terms of ones that can get away with being just good enough, and the ones where we really need to excel.

Categories

Differentiating: Mission critical, market differentiating

Your Differentiating Features

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Digital kanban simulation

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About Differenating

Both mission critical and differentiating. This is the area where organizations should focus most of their investment. For such items, good just isn't enough, excellence is required. When people think of your company, these are the things they think about.

Parity: Mission critical, non-market differentiating

Your Parity Features

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Team aligment snapshot

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About Parity

Mission critical, but not market differentiating. These are things that have to be done, but they can just be good enough. Making them significantly better than the competition is an over-investment.

Features in this category have a lower saturation point where additional investment in more features or better performance won't produce additional returns. Over-investment here could mean allocating resources that could be spent more effectively on Differentiating features.

Consider implementing off-the-shelf solution or the simplest thing that could work and avoid building your own custom solution. Examples: customer support or credit-card processing for online stores.

Partner: Non-mission critical, market differentiating

Your Partner Features

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Cultural assessment quiz Easy team metrics Project brief

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About Partner

Market differentiating opportunities that aren't mission critical, but can differentiate and differentiate your company.

As the capabilities to develop these features might not be a core competency of your organization, in order to take advantage of these opportunities, the recommendation in the Purpose Alignment Model is to find an organization where these activities are differentiating and partner with them.

Who Cares: Non-mission critical, non-market differentiating

Your Who Cares Features

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Stand-up check in Guide to asyncronous work

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About Who Cares

Ideas that aren't mission critical or market differentiating. These features should probably not be done.

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Next: Try the

Kano Model⁠

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Purpose Alignment Model Links

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Purpose Alignment Model ResultsPurpose Alignment Model Results