CCM, Serenity & Backlot

CCM - Creative Campaign Manager

CCM is a tool designed to order localised campaign assets and provide more visibility into asset localisation progress. It sits within a connected ecosystem of MarTech applications that create the marketing supply chain. Orders AV localisation orders flow from POP into CCM, and finished localised assets will be delivered directly into POP. AV Producers and AV Localisation and fulfilment vendors are the main users of this app, it is critical to daily operations.

Key Reasons Why CCM is Critical in Localising AV Assets Production:

Visibility and Control: CCM offers visibility into the localisation progress of assets, allowing AV Producers and AV Localisation teams to track and manage each asset's status efficiently. This transparency ensures that all stakeholders are informed and can take necessary actions to meet localisation deadlines.

Order Management: CCM serves as a tool for ordering localised campaign assets, streamlining the process of requesting, creating, and delivering localised content. This centralised system helps coordinate efforts between different teams involved in AV asset localisation.

Integration within the Ecosystem: CCM is part of a connected ecosystem of MarTech applications, enabling seamless integration with other tools and platforms involved in the marketing supply chain. This integration ensures smooth data flow and collaboration between different stages of asset localisation.

User-Focused Design: CCM is designed to cater to the specific needs of AV Producers and AV Localisation teams, making it user-friendly and efficient for daily operations. Its interface and functionalities are tailored to enhance productivity and streamline the localisation workflow.

Overall, CCM plays a crucial role in ensuring the efficient production and localisation of AV assets by providing visibility, control, order management, and seamless integration within the MarTech ecosystem.

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CCM Producer User Guide⁠

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Serenity (need VPN)

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Serenity⁠

User Guide

Backlot

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Backlot User Guide⁠

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Dive Deeper into VanDAM & PAL ➡️⁠

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