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Internal Communication

Use this space to document the secret sauce for how you communicate effectively to stay in-sync. If you use Slack, updating the ‘Channel’ column in the
Slack Channels
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table below will help any of your teammates quickly join that channel with the click of a button.

🎯 Ready to crush internal comms?
Let the Product Marketing Alliance give you a leg up.
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Slack

General Slack Tips

Use your status and disable notifications if needed during make-work time blocks
Most channels have a canonical doc pinned at the top

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Add Slack Channel
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Slack Channels
0
Channel
Join it!
Description
1
#company-all
Join Channel!
Company wide announcement channel
Announce launches here!
2
#gtm-ops
Join Channel!
Shared PM + PMM Channel got Go To Market planning
Helpful for confirming ownership, timing, research share-outs, etc.
3
#pmm
Join Channel!
PMM Team Channel!
Most of the company is in here b/c they like to follow along 🥳
4
#sales-and-success
Join Channel!
Sales & Success team channel
5
#social-media
Join Channel!
Used both for coordinating social media strategy & sharing interesting intel from social media
6
#press
Join Channel!
Our team in the press!
Tip: Try sharing 2-3 bullet points you found valuable instead of just pasting a link
7
#email-campaigns
Join Channel!
Channel where we coordinate email campaigns (copy reviews, timeline discussions, etc.)
There are no rows in this table
7
Count
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Email

Email Tips

Use your subject lines wisely; some common ones for our team:
[What We Launched Last Week] ← Use this heading for the weekly launch recap, followed by the date of email send
[Response Requested by DATE] ← Use this call-out before your email subject if you need someone to get back to you
[Action Requested by DATE] ← Use this call-out before your email subject if someone has to do something important; be sure to note the action item above the fold/scroll
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Check-out the Inbox Zero Tips here
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💡 Tip: If your team uses email a lot, you may want to make a table similar to the Slack Table above, but for common aliases, etc.

Slack
General Slack Tips
Slack Channels
Email
Email Tips
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.