UoT TruthStream.Live Workspaces Index

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Explore

Product Launches

Launch Tiers

Launch Brief Template

Launch Best Practices

Whether you’re thinking through product sequencing, trying to saturate (or avoid saturating) a moment with product updates, or generally want an easy way for your team to know what’s hitting the market, when ー keeping a comprehensive launch schedule can help you get ahead of a lot of questions while avoiding potential conflicts.

Note: We use a separate doc for this at Coda because we’ve launched so much, so quickly this year. My version of this uses

Cross-Doc⁠

to pull-in key tables from our launch calendar doc into my PMM Hub so that I can still filter and prioritize the data I use to get my job done.

You can use the button to add a launch item, but you can customize the contents in the table at any time. Be sure to keep track of changes in ownership, channel strategy, etc.

💡 Tip: Instead of just typing the Product name in the "Name" column below, consider making it a link to your Marketing Brief--whether that's a page in this same doc, or an entirely new doc. You'll a lot of save time navigating people to the right resources!

⁠

Add a Launch

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Marketing Launch Calendar

Marketing Launch Calendar

Name

Loudness / Tier

Description

Launch Date

Outreach Channel(s)

Status

Marketing

Product Owner

Product X

ff - fortissimo!!

Lorem Ipsum

10/7/2020

Website

Blog

Community

Scaled Education

Help Center

Email - News Letters

Twitter

🚀 Done!

Andrew Stinger

Adam Davis

New way to do Y

f - forte!

Lorem Ipsum

10/23/2020

Website

Community

Twitter

Facebook

👨🏻‍🚀 Ready

Elaine Sohng

Alan Chowansky

New plans for new users

mf - mezzo-forte

Lorem Ipsum

11/19/2020

Third-Party Review Sites

Press

🛠 In Progress

Elaine Sohng

Buck Dubois

Bunch of new things for you.

p - piano

Lorem Ipsum

12/23/2020

Instagram

👨🏻‍🚀 Ready

Andrew Stinger

Polly Rose

Holiday Promo

f - forte!

Lorem Ipsum

1/21/2021

Blog

Email - News Letters

Email - Ad Hoc

Twitter

⏳ Not started

Andrew Stinger

Joel Davis

There are no rows in this table

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LaunchCal

LaunchCal

October 2020

Month

Today

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Product X

New way to do Y

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Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.