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Horizon levels
Each bet is assigned a horizon level.
Name
Purpose
Evaluation criteria guidance
1
Horizon 1
Maintain & strengthen core business
Clear quantifiable metrics are mandatory
2
Horizon 2
Explore and discover new expansions
Fuzzier metrics or qualitative KPI is acceptable
3
Horizon 3
Create entirely new possibilities and competencies
Metrics are optional but clear pivot/persevere criteria is mandatory.
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