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Cancellation Flow Vault [TEST VERSION]
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Feedback Screen

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CXL
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In this screen, CXL condenses all of their main offers on this one screen:
Intercom pop-up for users that want to get help.
Priming users to “pause” that takes place immediately vs end of the billing period, and helps make up for unused days
Offers an alternative pricing tier.
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Freeform feedback is a way to get open-ended answers. CXL segments the follow-up question based on what users choose previously in the MCQs. They bake in a pricing survey, asking users to specify the exact dollar amount that would keep them as a subscriber.
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Ideas:

Incentivize pause behavior to make up for unused days.
Ask for the exact dollar amount that would encourage someone to stay


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ClickFunnels
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Videos in the flow. Arrows to show where people should focus on. ClickFunnel’s UI definitely feels a bit dated but they make up for it in terms of clarity. One interesting reason is “Shutting Down Business”.
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Idea:

Add a video to re-motivate users, address their pain points. Have it higher in the visual hierarchy than the feedback collection process if you’re optimizing for retention over feedback.

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View ClickFunnels Flow
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→

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Audible
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The default CTA by Audible is to keep the membership. Credits roll over when on an active subscription so Audible reminds users to use these prior to the billing period yet again. There’s not much added on this screen that wasn’t existing earlier on.
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Audble 3.jpg
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View Audible Flow
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