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Cancellation Flow Vault [TEST VERSION]
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CXL

Hidden plans, text-heavy, cancel flows.

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Feedback Screen
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In this screen, CXL condenses all of their main offers on this one screen:
Intercom pop-up for users that want to get help.
Priming users to “pause” that takes place immediately vs end of the billing period, and helps make up for unused days
Offers an alternative pricing tier.
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Idea:

Incentivize pause behavior to make up for unused days

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Freeform Feedback
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Freeform feedback is a way to get open-ended answers. CXL segments the follow-up question based on what users choose previously in the MCQs.
They bake in a pricing survey, asking users to specify the exact dollar amount that would keep them as a subscriber.
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Idea:

Ask for the exact dollar amount that would encourage someone to stay

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Make An Offer
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Accepting the offer is an opt-in, which means users have to click on the checkbox to accept the offer. The copy around “We’d really like to make {{product-name}} work for you” is pleasant! The little gift icon used stands out and makes the offer a little more joyful.
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Cancellation Succeeded
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They simply take users back to the my account page where users can see all the details related to their subscription upfront and a helpful message summarizing the action they’ve just taken. There’s a little reactivate button as well.
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reminder

Churn Down for What

Stay in the loop with a monthly email featuring the most effective customer retention strategies you can implement immediately. ​
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Get Notified →
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Create Your Own

Retain more customers with personalized cancel flows, recover more failed payments, and expand customer-driven product development. It’s fast, intuitive, and effective.
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Discover Churnkey? →
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Submit and Earn Cash

Do you or your company subscribe to software? Send us screenshots of their cancellation process, and we'll reward you with $10 for each unique brand submitted.
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Submit A Flow →
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