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About Landlords

14.1M landlords in the U.S with 1-4 units


Landlord Journey

buy my property
insure my property
figure out how to get my property occupied
set up recurring services for my property
sign tenants
collect fees and rent
move tenants out
get ready for new tenants
repeat



add property
add resources to the property
working with an agent?
landlord insurance
pest control / routine maintenance
property manager / other parties
configure workflow
rent payment
inspections
Fundamentals
Determine the amount of rent to charge
⁠
rent estimate
⁠
⁠




Tools in the landlord space (via
Tools Survey
⁠
) (RentSpree, External)

e-sign (45%, 44%)
rent estimation (27%, 48%)
payments (21%, 44%)
documents/template generation (21%, 35%)
bookkeeping (17%, 37%)
file storage (14%, 28%)
showing/open-house software (7%, 35%)
contact management (10%, 30%)
maintenance tracking (7%, 30%)
lead management (10%, 23%)
no tools at all (33%, 20%)

Keep, Kill, or Expand

rent estimate
something like
150-160 rent reports per month
⁠
⁠
⁠
revenue dashboard
⁠
⁠
cost to serve report is $8, according to Xi


Questions/Pondering

Do we know anything about the delta between the estimated rental price and the signed rental price?
Transactions might make sense for agents, but does it make sense for anyone else? Transactional support is few-and-far-between for landlords with only a few properties. A landlord with one property has to sign a lease at most once per year. Rent payment should be set-it-and-forget-it. If we want them to care about us beyond the transactions, we’re going to have to provide some things that aren’t transaction-based.
How should the dashboard be different for agents, landlords, and property managers?
Contact manager, by property and purpose — e.g. plumber for Adeline St, handyman for Helen St.


Data Questions

What proportion of properties are added to the platform without a landlord/owner contact?
How many landlords sign up weekly?
How many landlords are also agents?
Where are landlords signing up from? Do we know if they’re organic versus partner/agent invitation etc?




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