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2024 Landlord Roadmap Planning

Justin Raczak
Last edited 197 days ago by Justin Raczak

Our Goals Today

Align on the high-level scope and user context of the candidate projects
Get a high-level read on degree of impact on users and feasibility
Dig into any disparity and build up our shared understanding

Important note: This is not a decision-making meeting. We’re focused on getting aligned on these project candidates and getting some high-level estimates in place to help guide our prioritization.
Important note: This planning process will help us jumpstart our roadmap for 2024. But roadmaps are dynamic. We’ll add projects to our roadmap and make changes to priorities as we learn along the way (e.g. new research, new customer requests).

2024 Landlord Domain Product Strategy


Our Vision: We support RentSpree’s vision to connect people and rentals by simplifying the work required to own and operate rental properties.
We Do This By: Designing simple, intuitive software tools that abstract complexity, save time, and empower landlords to accomplish more.
We Serve: Landlords who are digitally-inclined — they are eager to find new solutions or open to technology-based solutions to their problems.
Success Looks Like: More engaged landlords on the platform, with a heightened emphasis on landlords who activate rent payment.

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Project Candidates

How to use this page:
Review the project candidates in the table below. For deeper context including research highlights and ideas from the ideation session PXD held, follow the ideation link. Once you’re confident you understand what a project is, click the Provide input button. This will create a new row in the
input table below
⁠
for the project.
Provide your inputs for the project candidate based on the
field definitions
⁠
. Wherever possible, include context in the notes field for each score. If you think a project will have a negative impact on RentSpree, explain why. Note that the inputs table is filtered to only your submissions. This is by design — we’ll discuss results after submissions are done but we want to avoid influencing each other’s inputs.
You can also add projects you think we should consider at the bottom of the table using the + sign. This will add a new row. Provide as much context as you can now, but don’t worry about being exhaustive — we can always add more later.

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End time:
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Landlord Project Candidates - Planning View
5
Name
Description
Status
Outcome Focus
Ideation Link
Provide Input
RICE
Candidate Quarter
Strategy
1
Collaborative Tenant Sourcing
Support agents and landlords in collaborating throughout the process of finding tenants for vacancies. This could start as early as reviewing listing and marketing materials and continue all the way through finalist review and tenant selection. These workflows could plug directly into e-sign, rent payment, and other important features.
Proposed
Retention
Provide input
2024 Q2
Feature
2
Move-In/Move-Out Documentation
Provide a way for landlords and renters to collaborate on move-in and move-out inspections to create alignment on issues and liability and avoid confrontation. Renters need to document property move-in conditions, maintenance communications, and other rental-related communication/disputes to protect against liability and ensure habitable living conditions. Landlords need to collect & communicate post-application details, such as accommodation needs & move-in details
Proposed
Acquisition
Retention
Provide input
2024 Q2
PMF Expansion
3
Landlord-Focused Onboarding
A properly guided onboarding experience catering to landlord users, helping them get set up and ready to leverage the value of RentSpree
Proposed
Conversion
Retention
Provide input
2024 Q1
Growth
4
Property Requests (Maintenance Requests)
Support workflows for creating requests and communicating about them, e.g. maintenance requests, requests for modifications, etc
Proposed
Acquisition
Retention
Provide input
2024 Q1
PMF Expansion
5
Lease Templates
Make lease creation easier by allowing landlords to leverage templates that we offer or they can create their own. Landlord aren’t always familiar with how to create rental agreements that comply with the law
Proposed
Acquisition
Retention
Provide input
​
Feature
6
Landlord Profile
A landlord profile offers insights into a property owner's track record, trustworthiness, and management style for prospective renters, via tenant reviews. Renters desire a clearer picture of who they're renting from. In the past, a less formalized application process allowed for relationship-building with landlords before commitment, helping them understand who they'd be renting from. 93% of renters searching for a rental property consider online reviews a primary source of information
Proposed
Retention
Provide input
​
Feature
7
Legal Help AI Agent
Can we train an AI agent on state-by-state tenant/landlord laws to make plain English help available to landlords and save them Google searching and long reads?
Proposed
Acquisition
Monetization
Retention
Provide input
​
Feature
8
Document Storage
Enable document storage and attach of documents to different entities and objects, e.g. properties, applicants, tenants, leases, etc. It is important that users can easily upload, manage, access, and share critical rental-related records. This is critical for compliance & empowerment.
Proposed
Acquisition
Retention
Provide input
​
Feature
9
Enhanced Add Property Flow
Capture more details about the property so we can better automate and operationalize workflows, e.g. is there a listing agent, how will the landlord find tenants, etc
Proposed
Retention
Provide input
2024 Q1
Feature
10
Expense Tracking & Categorization
Landlords need to keep the financial records for their rental properties separate for tax purposes. Income and expenses need to be easily retrieved. Many expenses are tax-deductible. Linking expenses to other objects like maintenance requests might further ease this overhead.
Proposed
Acquisition
Monetization
Retention
Provide input
2024 Q2
PMF Expansion
11
Property Contact Management
Store contacts and associate with property for easy reference, communication, and assignment (e.g. listing agent, electrician, landscapers, etc).
Proposed
Acquisition
Retention
Provide input
​
Feature
12
Landlord Calculators
A collection of simple calculators to help landlords make common calculations and power smart financial decisions.
Proposed
Retention
Provide input
​
Growth
13
Financial Analytics
​
Proposed
​
Provide input
​
PMF Expansion
14
Tenant Selection Criteria Documentation
A way for landlords to document the selection criteria they’ll use during a round of tenant selection. Documenting this ahead of time can help landlords avoid compliance and discrimination claims down the line.
Proposed
​
Provide input
​
PMF Expansion
15
Landlord Insurance
Offer embedded landlord insurance via Obie as part of a “protect your asset” message
Proposed
Monetization
Provide input
2024 Q1
Monetization
16
Home Warranty
Offer an embedded home warranty option via Sure as part of a “project your asset” message
Proposed
Monetization
Provide input
2024 Q1
Monetization
There are no rows in this table
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Share Your Perspective

Product discovery is a collaborative effort. We’ll use the table below to gather perspective from the team which will be a valuable input in designing our roadmap and prioritizing the projects we decide to pick up. The inputs will guide us but this table will not make our decisions for us.
This exercise is largely based on your intuition. Use what you know to provide your answers. Don’t overthink it. If you don’t feel you have sufficient context or knowledge on a particular field for a project, write “no opinion” in the corresponding notes field.
Field Definitions
User Impact: the degree of impact on the target user; negative numbers represent negative impact while positive numbers indicate positive impact; consider all users, e.g. landlord and renter
RentSpree Impact: the degree of business impact for RentSpree, e.g. attracting new users, retaining existing users, or generating revenue; negative numbers represent negative impact while positive numbers indicate positive impact
Complexity/Effort: how difficult will this project be to conceptualize, validate, design, build, scale, etc? especially consider your functional role for this score (e.g. for engineering what is the technical complexity and effort?)
Enthusiasm: how excited are you about this project? would you be excited to work on it?
Disagree: you have a strong opinion that we should not pursue the project
2024 Roadmap Planning Inputs
1
Candidate
Teammate
User Impact
User Impact Notes
RentSpree Impact
RentSpree Impact Notes
Complexity/Effort
Complexity Notes
Enthusiasm
Disagree
RICE
No results from filter
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Data



Filterable 2024 Roadmap Planning Inputs
1
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2024 Short List

Per request from Ajay, the top 4 projects from the current list based on the team’s estimate of user impact. Note that with clarifying the intent of onboarding, changes in Ingo’s scores would have landed that work in the top 4.
Move-In/Move-Out (avg. 3.9/5 user value) (
ideation link
⁠
)
Provide a convenient and organized way for renters and landlords to keep track of the property’s condition and check for damage beyond normal wear and tear. Leverage a mobile-optimized experience to guide users through documenting condition and issues during move-in and align parties during move-out to reduce issues like security deposit disagreements.
Expense Tracking & Categorization (avg. 3/5 user value)
Provide a way for landlords to track expenses related to managing their properties. Especially useful during tax time and can be tied in with other features such as maintenance requests to enhance the value of both.
Collaborative Tenant Sourcing (avg. 3.3/5 user value) (
ideation link
⁠
)
Embed workflows into the platform that enable agents and landlords to collaborate on the tasks related to finding and selecting the right tenants. This happens off platform today and research shows this is a pain point, creating a good opportunity for us to solve a problem in a way that brings both user types back to the platform after the initial screening is done. Provides good engagement hooks for accept/deny, rent payment, and other downstream services.
Maintenance Requests (avg. 2.9./5 user value) (
ideation link
⁠
)
Provide a way for landlords to capture and manage maintenance requests for properties. Understanding the status of open requests is a known pain point for renters. Maintenance requests is the #1 thing that drives communication between renters and landlords during tenancy, making it a great engagement hook that can bring both user types back to the platform in between lease signing. Can be integrated with expense tracking to enhance the value of both features.
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