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Feature Market Analysis: How to analyze your competitors to build features they don't have
Know which features to prioritize with a feature market analysis template
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Know which features to prioritize with a feature market analysis template

Copy this template certified by Product School to analyze the features your competitors are building to help you prioritize
Jonathan Kogan
Step 1: Competitors
List all the competitors in your feature market analysis
Step 2: Market Comparison
Fill out comparison table with your competitors in the market
Step 3: Product Feature Comparison
Do a competitor comparison on a specific product feature

What is a feature market analysis template?

A feature market analysis template helps you understand what features your competitors have built to help you prioritize your product roadmap. The goal of this template is to help you build features that will differentiate you from your competitors so that more customers will flock to your product. Your sales and marketing team will also have an advantage over your competition because they can position your product or startup differently from the competition.
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Use this Feature Market Analysis template
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How to use this feature market analysis template

Copy this doc and share it with your team (click Share in the top-right)
List our your competitors in
Step 1: Competitors
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Write the market comparison between each competitor in
Step 2: Market Comparison
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Focus on a specific product feature and compare with your competitors in
Step 3: Product Feature Comparison
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Delete this intro page

Why you should use this feature market analysis template

Instead of doing a feature market analysis in Google Docs or Google Sheets, this template is broken out into individual steps for you and your team to follow. You’re not writing paragraphs and paragraphs of content in a Google Doc or getting lost in a spreadsheet. As your team collaborates in real-time on this template, you’ll start to see the ways you can differentiate your startup from the competition.
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First:
Step 1: Competitors
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What is a feature market analysis template?
How to use this feature market analysis template
Why you should use this feature market analysis template
First: Step 1: Competitors
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