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Feature Market Analysis: How to analyze your competitors to build features they don't have
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Know which features to prioritize with a feature market analysis template

Step 2: Market Comparison

Fill out comparison table with your competitors in the market
Clear comparison table
Note: Green checkbox ✅ indicates we plan on including this feature
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Competitor Facts
Competitor
Google Maps
Apple Maps
New competitor
Description
Including
Description
Including
Description
Including
Description
A web-mapping service to help you discover the world
A community-based traffic & nav app
Pricing
Free
Free
Most common features (must-haves)
Navigation
Directions for cars
Route explorer
Navigation
Directions for cars
Route explorer
Common features
Directions for buses
Directions for walkers
Offline maps
Sync with contacts
Offline maps
Saved locations
Uncommon features
Google Local listings
Public transit times
Directions for motorcyclists
Hands-free incident reporting
Voice customization
Win/Lose
Win
Incident reporting
Lose
Integrated with Google Reviews
Win
Our future feature will have more incident types
Future feature will integrate with insurance companies
Lose
Aggressive re-routing



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