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Feature Market Analysis: How to analyze your competitors to build features they don't have
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Know which features to prioritize with a feature market analysis template

Step 3: Product Feature Comparison

Do a competitor comparison on a specific product feature
Step 1: Select a product feature ➡️
Directions for buses

Step 2: List criteria for product feature comparison
Clear criteria
1
Do they have the feature?
2
Pricing
3
How users submit incidents
4
Types of incidents available
5
Other notes
6
Where we win/lose
There are no rows in this table

Step 3: Write competitor comparison for this product feature
Do product analysis
Clear product analysis
Search
Google Maps
Apple Maps
New competitor
Hands-free incident reporting
Do they have the feature?
Yes
Yes
Pricing
Free
Free
How users submit incidents
In app
Tap plus sign in speech bubble
In app
Tap Reports icon and select report type
Types of incidents available
Accidents and speed traps
Police, accidents, construction, traffic jams
Other notes
Not functional
Reports gas prces
Where we win/lose
Win
Our feature will have more incident types
Lose
Integrated with Google Maps modes of transportation
Win
Our feature will integrate with insurance companies
Lose
More incident types
Reports gas prices


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