Best Practices Checklist

Learn best practices from organizations that have adopted OKRs to achieve their goals. Read more stories at WhatMatters.com.

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Company

Best Practice Description

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YouTube

Principle: Set a big goal to aim for (e.g. Reach 1 billion hours of people watching YouTube every day).

In Practice: Stretch OKRs set powerful forces in motion, and focusing the entire organization one core metric which was watch time. This turned into a four-year objective with annual rolling OKRs and quarterly key results.

Key Question: Are you stretching?

Apartment Therapy

Principle: Good ideas can come from anywhere.

In Practice: Teams at Apartment Therapy crowdsource their OKRs and the best ones get voted to the top.

Key Question: Have you involved your entire organization in drafting your OKRs?

MyFitnessPal

Principle: When employees align with a company’s top-line goals, their impact is amplified.

In Practice: As MyFitnessPal's team grew, teams had to make sure their Key Results tied to a company-level OKR.

Key Question: Can every employee see how their OKRs line up with the company's top-line goals?

Google

Principle: Have a healthy disregard for the impossible.

In Practice: Googlers judge the likelihood of success on their OKRs and aim for 70%. If the chance of success is greater than 70%, then they may not be stretching for the impossible.

Key Question: Have you communicated which of your OKRs are committed and which ones are aspirational?

Bono's ONE Campaign

Principle: Track OKR performance

In Practice: Bono's ONE campaign had a simple green/red tracking system to help the team stay up to date on their OKRs.

Key Question: Are you checking in on your OKRs every week?

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