Design Team Career Matrix

Product Design Career Matrix

Brand and Marketing Design Career Matrix

Manager Track

Behaviors for Success

FAQs

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Understanding the Matrix

Understanding the Matrix:

The Career Matrix is a tool you can use to map the experience you currently have with experience you wish to gain. As an IC Designer at Luxury Presence, there are five levels of career progression. Once an IC Designer reaches level 4, they are eligible to transition to the Manager Track.

We have separate matrixes for Product Design and Brand and Marketing Design roles — though there are commonalities on the themes and skillsets used for evaluation.

Themes:

There are 5 themes that we use across each level to evaluate the breadth of responsibilities we have as Designers:

🔬Scope — The breadth and complexity of what you take on

What is the breadth of the problem space you work on?

Are you working on an existing problem space or a new problem space for the business?

💫 Strategy and Vision — Designing the right thing

How well are you able to define requirements?

Can you be trusted to take on complex projects?

Can you solve problems that might be systematic in nature, or look at the bigger picture?

Can you contribute new ideas that are helpful?

🚘 Autonomy — Working proactively

Are you able to proactively identify opportunities?

How much hand-holding is required to help you move your work forward?

Are you able to unblock yourself?

Do you frequently require check-ins?

🏃 Action and Impact — Being efficient and productive

Do you achieve the goals you’re being asked to achieve?

Are you known for getting things done (general output)?

Are things done on time?

Does the business grow from your efforts?

🎤 Communication and Collaboration — Being clear

Do you share work regularly?

Do you take feedback constructively, with a growth mindset?

Do you clearly communicate your ideas?

Design Skills:

We recognize that some designers choose to follow a generalist path (following the

T shaped model⁠

) while others prefer to follow a specialized path, with depth of skill in a particular area. We believe that both generalists and specialists can have viable paths for growth and success at Luxury Presence. As a smaller team, we look to balance the skillsets across our team holistically — and encourage Designers to lean on their strengths and interests while learning and leveraging team members with complimentary skills.

Core Skills

These are the Core Skillsets we evaluate. For Product Designers, the skillsets on the left of the spectrum are more important. For Brand and Marketing Designers, the skillsets on the right are more important.

← Product Designers .....................................................................

............................................... Brand and Marketing Designers →

Product Sense

Systems Design

Interaction Design

Prototyping

Visual Design

Art Direction and Story-telling

Branding

The process of synthesizing business context, customer needs, and product intuition to inform/influence strategy.

The process of defining the architecture, modules, and information inputs of a larger system, accounting for technical requirements, style cohesion, and design scalability (i.e. atomic to global-level thinking).

The process of creating a usable experienceーusing context, common interaction patterns, and moments of delightーto empower customers to achieve objectives in the simplest way possible.

The process of creating prototypes at various levels of fidelity that are used to inspire, unblock, clarify, and handoff designs.

The process of establishing tone, creating clear hierarchy, and crafting pixel-level polish through typography, color, and shape.

The process of creating a cohesive narrative direction, conveying a core message, theme, and emotion through design.

The process of developing a brand identity system.

There are no rows in this table

⁠

Specialized Skills

These are bonus skillsets that compliment the Core Skills. These are taken into account for designers who possess these skills, but unless you are a specialist, these are not actively considered in the evaluation process.

Writing

Illustration

Photography

Front End Development

Research

Typography

Motion Design

3D Animation

Marketing

The process of simplifying complex concepts through language, crafting precise and error-proof copy, and effectively striking the right tone in the right context.

The process of translating an abstract concept into a unique graphic/icon that conveys meaning and enhances the overall narrative.

The process of curating and editing media content to convey meaning and enhance the overall narrative.

Knowledge of coding features in HTML, CSS, JQuery, etc. to develop prototypes, facilitate conversations with Engineering, and bring experiences to life.

The process of gathering and synthesizing insights and transforming thes einto recommendations based on qualitative and quantitative user research.

Knowledge of typographic best practices, and an encyclopedic passion for discovering typefaces.

The process of bringing a visual to life through the use of animation and visual effects.

The process of creating moving three-dimensional images in a digital context.

The action or business of promoting and selling products or services, including market research and advertising.

There are no rows in this table

⁠

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