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The DiDi Product Market Fit [Rider]
The DiDi Product Market Fit Engine
Set up your survey
Segment your audience
Analyse feedback
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Segment your audience

Assign personas to each user to paint a picture of your target customers.
Once you have survey data, it's time to segment your audience.
The core principle here is to deliberately not serve all users: it is better to make a product that a small number of people love, rather than a product that a large number of people somewhat like.
The Superhuman product/market fit engine massively optimizes for a product that a small number of people really love!
Define personas
The first step is to define a set of personas for your product. We used the personas below for DiDi. (You can edit this table so that it contains your personas!)
Search
Persona
1
Student
2
Health care worker
3
Unemployed/Retire
4
Professionals
5
Business professional
6
Labour worker
7
N/A
There are no rows in this table
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Assign personas
Next, assign a persona to each survey response.
When searching for product/market fit, most people try to change the product. It is actually much more efficient to first try and change the market. By assigning personas, you can quickly test different markets.
You can take a look at the Superhuman data below. (Pro-tip: sort by job title to make assigning personas faster.)
Search
Submit Date
Persona
What is your occupation?
1
Professionals
CSO
2
N/A
​
3
Health care worker
Personal Care Attended
4
Unemployed/Retire
Pensioner
5
Business professional
Business owner
6
Professionals
Administration assistant
7
Student
Highschool
8
Health care worker
Support worker
9
Unemployed/Retire
No employment
10
Student
Student nurse
11
Professionals
Jockey
12
Labour worker
Labour worker
13
Health care worker
Aged care worker
14
Student
Student
15
Health care worker
Age care worker
16
Professionals
IT consultant
17
Professionals
Administration
18
Unemployed/Retire
Pensioer
19
Labour worker
Sales assistant Liquorland
20
Student
Student
21
Professionals
Financial crime auditor
22
Labour worker
Chef
23
Professionals
Insurance
24
Student
Student
25
Professionals
Customer Support
26
Health care worker
Disability support worker
27
Professionals
Web Technologist
28
Professionals
Government
29
Unemployed/Retire
Unemployed
30
Professionals
Reception
31
Health care worker
Nurse
32
Labour worker
Process Worker
33
Labour worker
Chef
34
Labour worker
Retail
35
Student
Student
36
Labour worker
Cleaner
37
Student
Student
38
Health care worker
PCA Age Care
39
Student
Student
40
Business professional
Business owner.
41
Professionals
Course Coordinator
42
N/A
No answer
43
Student
Student
44
Student
student
45
Student
Student
46
Business professional
business manager
47
Student
Student
There are no rows in this table
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👉 Next:
Analyse feedback
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