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We turned this process into a 5 step engine. This document will walk you through the engine step-by-step:
to ask your users "How would you feel if you could no longer use Superhuman?" to find supporters and paint a picture of high-expectation customers to convert on-the-fence users into fanatics your improvements by doubling down on what users love and addressing what holds others back product/market fit over time as your most important metric Learn by exploring DiDi's PMF data
To see how this works, check out the word cloud below. You can use it to quickly analyse any question from the survey—and also filter it down to certain personas.
Filter to users who answered "How would you feel if you could no longer use Superhuman?" : Show results for question:What is the main benefit you receive from using Superhuman?
How to use the DiDi engine on your own startup
To everybody out there searching for product/market fit: you are not alone. Try retooling this engine to make it your own. Simply copy the document, replace it with your own data, and find product/market fit!