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Segment your audience
Assign personas to each user to paint a picture of your target customers.
Once you have survey data, it's time to segment your audience.
The core principle here is to deliberately not serve all users: it is better to make a product that a small number of people love, rather than a product that a large number of people somewhat like.
The Superhuman product/market fit engine massively optimizes for a product that a small number of people really love!
Define personas
The first step is to define a set of personas for your product. We used the personas below for Superhuman. (You can edit this table so that it contains your personas!)
Persona
Student
Unemployed/Retired
Professionals
Labour worker
Rideshare driver
There are no rows in this table
Assign personas
Next, assign a persona to each survey response.
When searching for product/market fit, most people try to change the product. It is actually much more efficient to first try and change the market. By assigning personas, you can quickly test different markets.
You can take a look at the Superhuman data below. (Pro-tip: sort by job title to make assigning personas faster.)
Submit Date
Persona
What is your occupation?
Professionals
IT
Labour worker
I work in call centers.
Labour worker
I am a truck driver
Unemployed/Retired
Unemployed
Labour worker
Security
Rideshare driver
Job
Rideshare driver
Uber
Rideshare driver
I only drive DIDI
Rideshare driver
Other job
Labour worker
cook
Unemployed/Retired
Retired
Labour worker
Cabinet maker
Professionals
Chef
Labour worker
Truck driver
Professionals
Digital marketing
Professionals
TELECOM ENGINEER
Rideshare driver
Uber
Rideshare driver
Self employed
Professionals
Social support worker. Marketing officer and media freelanc.
Rideshare driver
Driving
Rideshare driver
Uber
Professionals
Marketing
Rideshare driver
Only working as ride share driver at the moment
Labour worker
Delivery boy
Labour worker
Maintenance
Student
Students
Labour worker
Forklift driver
Professionals
Was working for Telstra
Unemployed/Retired
Nothing any Other occupassion
Rideshare driver
N/A
Labour worker
Security
Rideshare driver
Uber and OLA pay more then DiDi
Professionals
Software employee
Unemployed/Retired
Jobless
Labour worker
Welder
Labour worker
mechanic
Rideshare driver
Uber
Unemployed/Retired
Unemployed
Rideshare driver
only job is didi
Rideshare driver
Uber/Ola
Rideshare driver
Nothing
Professionals
Life Coach
Professionals
Teacher
There are no rows in this table
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