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Objective 1: Successfully Enter and Establish myeSign in the EU Market
This involves gaining a significant market share, ensuring compliance with EU regulations, and tailoring the platform to meet the diverse needs of EU customers.
Objective 1 Strategies
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Compliance with EU Regulations
Ensure adherence to the EU's eIDAS (Electronic Identification, Authentication, and Trust Services) regulation, which sets the standard for e-signatures in the EU.
Stay updated with country-specific regulations within the EU.
Market Research and Localization.
Conduct extensive market research to understand regional differences in business practices, legal requirements, and customer preferences.
Localize the platform in terms of language, user interface, and customer support.
Partnerships and Collaborations
Form partnerships with local businesses and tech companies to gain market insights and build a customer base.
Collaborate with local legal and regulatory experts.
Sales and Marketing
Develop marketing campaigns tailored to the EU market, emphasizing compliance, security, and ease of use.
Build a brand that resonates with European values and business culture.
Scalability and Infrastructure
Establish a scalable cloud infrastructure within the EU to ensure performance and compliance with data protection laws like GDPR.
Plan infrastructure to manage cross-border transactions within the EU.
Stay ahead of tech advancements as it relates to signatures, encryption, and regulations.
Focus on a user-friendly interface experience that conforms to regional expectations.
Customer Support Expansion
Establish a scalable support solution for the EU.
Compliance with EU Regulations
Strategies
Ensure adherence to the EU's eIDAS (Electronic Identification, Authentication, and Trust Services) regulation, which sets the standard for e-signatures in the EU.
Stay updated with country-specific regulations within the EU.
Initiatives
Obtain eIDAS certification for the platform.
Regular audits and updates to remain compliant with evolving laws.
Research and understand specific localized requirements to do business in EU area (i.e. ownership requirements like 10% of the business must be owned by a national or becoming established with a local financial institution).
Goals
Achieve eIDAS certification for the e-signature platform within a 6-month timeframe.
Ensure 100% compliance with GDPR and other relevant EU regulations by the launch date.
Evaluate existing Privacy and Terms and Conditions required for EU presence.
Review/Establish Cookie policies by launch date.
Ensure the "right to be forgotten" is enabled for products, websites, and help resources by the launch date.
Complete audits of all 3rd party vendors for GDPR Compliance within 5 months.
Ensure 100% of relevant employees are trained on GDPR Compliance within 2 months.
Develop and integrate a process for handling data subject requests within 4 months.
Conduct a full audit of all operational procedures, documentation, and processes for GDPR Gaps within 3 months.
Establish a routine (bi-annual, quarterly, etc.) for compliance audits to ensure ongoing adherence to GDPR.
Barriers | Blockers | Challenges
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