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Enhance Platform
Last edited 524 days ago by Jamie Heindl.
Objective 2: Enhance and Innovate the Electronic Signature Platform to Offer Advanced Features, Improved User Experience, and Higher Security, thereby Strengthening Market Position and Customer Satisfaction.
This involves improving upon existing UI/UX and functionalities, identifying gaps in the existing product, and introducing innovative features and functionality that keep us relevant and competitive in the market space. Sales and marketing efforts as they relate to this objective will be aligned with growing our user base, which will help us with feedback loops and product improvement goals.
Objective 2 Strategies
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Compliance and Security
Strengthen security features to exceed industry standards.
Ensure continuous compliance with changing legal and regulatory requirements from global and industry aspects.
Implement rigorous security testing audits
Continual security and quality improvement
Maintain transparency and build customer trust
Ensure the platform is accessible to users with disabilities.
Include diverse user groups in testing to cater to a broad audience.
Market Research and Competitive Analysis.
Conduct ongoing research to understand market needs and competitors’ offerings.
Adapt to changing market dynamics with agile development processes.
Partnerships and Collaborations
Collaborate with tech companies and startups for fresh ideas and technologies.
Engage in academic and research collaborations for cutting-edge innovations.
Sales and Marketing
Develop marketing campaigns tailored to the US market, emphasizing compliance, security, and ease of use.
Unify branding throughout platforms (Facebook, Instagram, LinkedIn, etc.)
Identify key industries and sectors where myeSign can make the most impact in obtaining market shares.
Leverage digital marketing channels (SEO, content marketing, social media).
Product Improvement and Innovation
Research integration and implementation opportunities of the latest technologies to keep the platform at the forefront of the industry.
Regularly update the platform to incorporate new features and improvements.
Ensure that product improvements are translated in supported languages to ensure continuity across all language versions of the product.
Implement an agile development process to quickly adapt and refine features.
Prioritize features that leverage emerging technologies and innovation to improve the e-signature solution.
Stay updated with technological advancements that can be integrated into the product.
Regularly monitor and optimize the platform's performance for speed and reliability.
Implement automated testing and monitoring tools to identify and fix issues proactively.
Focus on features that improve the scalability and performance of myeSign.
Consider the long-term impact of features on the system's architecture and overall performance (i.e. OCR).
Focus on user feedback and market trends to guide feature development.
Enhance the user interface for better usability and accessibility.
Regularly update the platform design based on user feedback and usability studies.
Implement intuitive navigation and interface design where gaps are identified.
Customer Support and Experience
Establish a continuous feedback loop with users to gather insights on usability.
Focus on understanding and incorporating customer feedback and requirements into the roadmap, including a method to measure business value.
Develop and improve upon existing comprehensive training materials and online tutorials.
Provide easily accessible customer support to assist with platform usage.
Create translated versions of support material.
Compliance and Security
Strategies
Strengthen security features to exceed industry standards.
Ensure continuous compliance with changing legal and regulatory requirements from global and industry aspects.
Implement rigorous security testing audits
Continual security and quality improvement
Maintain transparency and build customer trust
Ensure the platform is accessible to users with disabilities.
Include diverse user groups in testing to cater to a broad audience.
Initiatives
Regular security audits and introduction of advanced encryption methods.
Establish a continuous and rigorous testing protocol that includes regular penetration testing, vulnerability assessments, and security audits.
Implement automated security testing tools within the development lifecycle to identify and address vulnerabilities early.
Implement CAPTCHA into account creation process.
Engage third-party security firms for independent testing and validation of security measures.
Create a dedicated security and quality assurance team focused on continuously monitoring, updating, and improving security practices.
Foster a culture of security within the organization, ensuring all employees are trained on best practices and the importance of security.
Regularly update the product based on new security threats and technological advancements.
Provide transparent communication to customers about security practices and any incidents.
Regularly review and update privacy policies and terms of service to reflect best practices in data protection and compliance.
Conduct accessibility audits and implement necessary changes related to accessibility.
Provide alternative text, screen reader compatibility, and voice command features.
Ensure the product is in line with current WCAG Standards.
Goals
Zero breaches or security incidents in the following year.
100% compliance with all regulatory standards post new updates.
Ensure 100% compliance with WCAG (Web Content Accessibility Guidelines) within a year.
Receive positive feedback from accessibility audits and user groups with special needs.
Conduct X number of comprehensive security audits and penetration tests annually.
Achieve zero critical vulnerabilities in regular security assessments.
Reduce the time to patch identified vulnerabilities by X% year over year.
Implement Z new security features or enhancements based on industry trends and feedback within the first year.
Establish a product quality score rated by users and third-party reviewers.
Publish X number of educational resources or guides on product security for customers within the first year.
Score above Y% in customer trust surveys regarding security and data protection.
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