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First Contentful Paint (FCP): Approximately 3.0 secondsLargest Contentful Paint (LCP): Approximately 4.5 secondsCumulative Layout Shift (CLS): 0.1 (which is within acceptable limits)Reduce Unused JavaScript: Eliminating unnecessary JavaScript can help decrease load times.Efficient Image Formats: Serving images in next-gen formats like WebP can enhance loading efficiency.Enable Text Compression: Applying text compression can reduce the size of transmitted data.Minimize Main-Thread Work: Optimizing JavaScript execution can improve interactivity.Broaden paid presence to Pinterest for lifestyle discovery-based reachLeverage Snapchat Ads for high-frequency exposure to younger audiencesRe-activate or scale TikTok campaigns via Spark Ads + creator whitelisting
Audit Template
This is the client audit template.
Client Audits
May 19
Nudge Factor
Naked Wolfe
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Owner
James Birchall
Audit Stage
In Progress
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Website URL
Priority
High
Website Performance
Load speed notes
Performance Score: The mobile performance score is moderate, indicating that there is room for improvement in load times and responsiveness.
Key Metrics:
Opportunities for Improvement:
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Perfromance Score
moderate
PageSpeed checked?
Mobile responsive?
SEO & Visibility
Meta tags present?
Indexed in Google?
Top keyword(s)
The brand ranks for keywords like "naked wolfe," "naked wolfe boots," and "naked wolfe shoes," indicating strong brand recognition.
SEO notes
The website benefits from high domain authority and brand recognition.
There is an opportunity to optimize product pages further by incorporating more descriptive content and enhancing internal linking structures.
Implementing structured data (schema markup) could improve search result appearances.
Social Media
LinkedIn active?
LinkedIn Link
Linkedin Notes
Naked Wolfe does not maintain a brand presence on LinkedIn. There’s no company page for B2B, hiring, or corporate updates
Instagram active?
Instagram Link
Instagram Notes
The brand’s main Instagram account is highly active, featuring high-quality visuals, campaign content, and influencer marketing. They also operate for men’s collections.
Facebook active?
Facebook Link
Facebook Notes
Posts are regular and include campaign imagery, promotional updates, and community engagement.
Twitter active?
Twitter Profile Link
Twitter Notes
The account exists but shows very limited recent activity. It may not be part of their core social strategy.
Pintrest active?
Pintrest Profile Link
Pintrest Notes
No verified or branded Pinterest account was identified.
TikTok active?
TikTok Profile Link
TikTok Notes
The TikTok account features trending sounds, styling content, and strong UGC/influencer collaborations, targeting a Gen Z fashion audience.
Snapchat active?
Snapchat Profile Link
Snapchat Notes
There is no significant evidence of an official Naked Wolfe presence on Snapchat.
Social notes
Naked Wolfe has a robust presence on Instagram and Facebook, leveraging influencer marketing and user-generated content effectively.
The brand's products have gained popularity on platforms like TikTok, contributing to increased visibility and sales.
Paid Ads & Tracking
Google Ads running?
Google Ads Notes
Naked Wolfe actively runs Google Ads campaigns, targeting branded keywords and product-specific searches.
Meta Ads running?
Meta Ads Notes
The brand actively uses Facebook and Instagram Ads, including carousel and video formats. Ads are visible via the .
TikTok Ads running?
TikTok Ads Notes
While exact paid ad activity isn’t directly verifiable via TikTok’s public tools, frequent branded content, influencer collabs, and high-quality UGC suggest active TikTok Spark Ads or paid partnerships.
Pinterest Ads Running?
Pintrest Ads Notes
No verified Pinterest account or paid campaigns identified. The platform is currently untapped.
Snapchat Ads running?
Snapchat Ads Notes
No official Snapchat presence or ad activity observed. This channel represents a growth opportunity if targeting Gen Z further
Twitter Ads Running?
Twitter Ads Notes
Twitter account exists but is minimally used. No active paid campaigns detected.
Retargeting pixel present?
Retargeting Notes
Meta Pixel and Google Tag Manager are installed, enabling retargeting and event-based tracking for performance marketing.
Paid ads notes
Naked Wolfe actively advertises on Google, Instagram, Facebook, and most likely TikTok, leveraging a visual-first, influencer-led strategy.
No evidence of advertising on Snapchat, Pinterest, or Twitter, although these platforms could expand reach, especially among Gen Z and fashion explorers.
Their retargeting infrastructure is in place, enabling full-funnel ad campaigns.
Key areas for opportunity:
Conversion UX
Clear CTA visible?
Copy of Copy of Social notes
Primary CTAs like “Add to Cart,” “Buy Now,” and “Shop Now” are prominently placed across product and homepage layouts. Product pages maintain consistent, clear CTA placement.
Trust signals present?
Copy of Copy of Copy of Social notes 2
The site includes security badges during checkout, recognizable payment method logos (Shop Pay, PayPal, Apple Pay), and standard returns/refunds policy information. However, third-party reviews (e.g., Trustpilot) are not displayed visibly on-site.
Lead form available?
Copy of Copy of Copy of Copy of Social notes 1
A “Subscribe” pop-up appears on the first visit, offering email capture in exchange for 10% off. However, there is no persistent newsletter sign-up embedded in the footer or product pages.
UX issues / ideas
✘ No live chat or chatbot for real-time support (only static help page)
✘ No clear social proof elements like customer reviews directly embedded on product pages
✘ Product images are high quality but lack interactive zoom or 360° view on desktop.
Tech Stack
CMS
Shopify
Naked Wolfe utilizes Shopify as their Content Management System, providing a robust platform for e-commerce operations
CRM
There is no publicly available information regarding the specific Customer Relationship Management system used by Naked Wolfe.
Analytics platform
The website employs Google Analytics to monitor and analyze web traffic and user behavior.
Tech notes
The website integrates various technologies to enhance user experience and operational efficiency.
While specific CRM tools are not disclosed, the use of Shopify and Google Analytics indicates a focus on scalable and data-driven solutions.
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