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Client Audit Records
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Audits Record
Client Name
Website URL
Owner
Date of Audit
Audit Stage
Perfromance Score
Priority
Notes
Link to Detailed Audit
PageSpeed checked?
Meta tags present?
Indexed in Google?
Top keyword(s)
SEO notes
LinkedIn active?
Instagram active?
Facebook active?
LinkedIn Link
Social notes
Google Ads running?
Meta Ads running?
Retargeting pixel present?
Paid ads notes
Clear CTA visible?
Trust signals present?
Lead form available?
UX issues / ideas
CMS
CRM
Analytics platform
Tech notes
Column 49
Nudge Factor
James Birchall
May 19
In Progress
moderate
High
The brand ranks for keywords like "naked wolfe," "naked wolfe boots," and "naked wolfe shoes," indicating strong brand recognition.
Open
Naked Wolfe has a robust presence on Instagram and Facebook, leveraging influencer marketing and user-generated content effectively.
The brand's products have gained popularity on platforms like TikTok, contributing to increased visibility and sales.
Naked Wolfe actively advertises on Google, Instagram, Facebook, and most likely TikTok, leveraging a visual-first, influencer-led strategy.
No evidence of advertising on Snapchat, Pinterest, or Twitter, although these platforms could expand reach, especially among Gen Z and fashion explorers.
Their retargeting infrastructure is in place, enabling full-funnel ad campaigns.
Key areas for opportunity:
✘ No live chat or chatbot for real-time support (only static help page)
✘ No clear social proof elements like customer reviews directly embedded on product pages
✘ Product images are high quality but lack interactive zoom or 360° view on desktop.
Shopify
Naked Wolfe utilizes Shopify as their Content Management System, providing a robust platform for e-commerce operations
There is no publicly available information regarding the specific Customer Relationship Management system used by Naked Wolfe.
The website employs Google Analytics to monitor and analyze web traffic and user behavior.
The website integrates various technologies to enhance user experience and operational efficiency.
While specific CRM tools are not disclosed, the use of Shopify and Google Analytics indicates a focus on scalable and data-driven solutions.
Open
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