OWS KPI Reports

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March KPI Condensed Report
March KPI Condensed Report

Monthly Report - March 2022.

Monthly Report - March 2022.

Jacopo Nuti

Sofia Kachula

Forum Post Summary

📊 OWS General Performance

OWS measures monthly ‘General Performance’ in three ways.

Awareness.

Measures how aware a minimally passive audience is of OWS.

Onboarding

Measures how much of that passive audience becomes an active audience.

Engagement

Measures the opportunities that OWS offers to that active audience.

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👁‍🗨 Awareness.

This subsection will measure the exposure of OWS’s social media channels and website, trying to capture how aware a minimally passive audience is.

Monthly Summary

*As expected from last months report, numbers are beginning to bounce back, seeing increases in exposure at levels that no longer include short sighted contributors. While the marketing strategy execution was postponed to April, we are already seeing a healthy recovery from the elimination of the rolling opportunities last month. Especially from YouTube and Medium, which have seen a considerable increase in impressions.*

🎙 Social Media

In the Dashboard below, monthly metrics about all OWS social media channels are shown.

Discord.

Members 🔼 19%

Total Discord Members (4465) | Month (March)

New Member Retention = 19%

Percentage of new members that still came back to the server the week after joining.

Twitter.

Followers 🔼 +4%

Total Twitter Followers (3902) | Month (March)

Impressions 🔽 30%

Total Impressions (2100) | Month (March)

Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with. This metric is typically used to measure engagement and general exposure.

YouTube.

Subscribers 🔼 +9%

Total YouTube Subscribers (178) | Month (March)

Views 🔼 +22%

Total YouTube Views (2855) | Month (March)

Impressions 🔼 166%

Total Impressions (8000) | Month (March)

Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with. This metric is typically used to measure engagement and general exposure.

*Impressions for YouTube increased considerably during the month. This can be potentially attributed to the release of OWS Education and the Video Series that it consists of.*

Medium.

Followers 🔼 +15%

Total Medium Followers (61) | Month (March)

Reads 🔼 108%

Total Reads (223) | Month (March)

Views 🔼 +1%

Total Views (268) | Month (March)

🖥 Website

In the Dashboard below the most relevant monthly metrics about website activity are shown.

Total Visits = 581

Page Views = 525

Actions per Visit Average = 3.3

Measures how many clicks (page or link selections) were made on average in one session.

Session Duration Average = 3:55

Measures the average time a visitor spent on our website in one session.

Bounce Rate Average = 44%

Represents the number of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

Page Views.

This measures how many times visitors click on components found on the website.

Project Dashboard = 128

Docs = 14

*We have removed the ‘announcement’ metric due to the removal of the weekly AMAs as part of our operations - making this metric less relevant.*

The 👁‍🗨 Awareness section has shown how OWS exposes itself to a minimally passive audience to gain their awareness in two main ways:

🎙 Social Media

🖥 Website

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👥 Onboarding

‘Onboarding’ measures three main steps.

The first step is measuring the 🧲 Incubation of a passive (but aware from social media) audience becoming an active audience: from Discord members to Contributors.

The second step is measuring the ⚓️ Retention of those contributors as actively collaborating within OWS.

The third step is measuring the 🪙 Conversion of how many of those actively collaborating get rewarded by OWS for completing project opportunities.

🧲 Incubation.

‘Incubation’ measures increases of active contributors.

New Discord Members Becoming Contributors = 6%

New Contributors (57) / New Discord Members (936) = 0.06

This measures the passive social media audience making the first step toward becoming part of an active audience: becoming a contributor.

*The reason for the low percentage is due to our shift in focus to quality rather than quantity.*

Total Number of Contributors 🔼 6%

total number of Contributors (1103) | Month (March)

To become a contributor one must fill out our

Contributor Form⁠

, showing active engagement with OWS.

⚓️ Retention.

‘Retention’ measures the collaborative output of active contributors.

Approved Proposals

Total Approved Proposals (18) | Month (March)

This measures the total number of reward proposals that OWS approves to contributors, showing full engagement.

🪙 Conversion.

‘Conversion’ measures the monthly collaborative activity (Project and OWS Opportunities) completed by newcomers.

New Contributors Submitting a Proposal = 0%

New Contributors Submitting a Proposal (0) / New Contributors (18) = 0

This measures the potentially collaborative audience becoming both active and collaborative.

*The reason for the low percentage is still due to the removal of the rolling opportunities: increasing the barrier for entry for Discord members due to a decrease in low-skilled opportunities. We hope this will have a delayed gain of more high-skilled and engaged contributors, when new low-skilled contributors have OWS Education, the Mentorship Program and our general support at their disposal.*

Average Reward per proposal = $868

This measure the average reward for contributors for the month of March.

The 👥 Onboarding section has shown how OWS measures onboarding success by dividing the process into three steps:

🧲 Incubation measures how OWS does at attracting new members.

⚓️ Retention measures how OWS does at engaging those members.

🪙 Conversion measures how OWS does at rewarding those members.

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⚒ Engagement.

This subsection will look at OWS’s engagement metrics for all OWS organised activities and opportunities.

🔗 Project Opportunities

📚 OWS Education

👥 Mentorship Program

🎤 Events

📁 Survey Participation

🔗 Project Opportunities

Current Live Projects on Dashboard = 5

All currently available projects are available to view on our

Project Dashboard⁠

New Monthly Projects = 8.

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Loading…⁠

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Project Applications = 58.

This measures the total number of project applications made by contributors. These are not necessarily by unique contributors.

Completed Projects = 6.

This measures the amount of projects successfully completed during the month.

*It should be considered that each project has an average duration of 3 months.*

📚 OWS Education.

This months release of OWS Education was on:

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`Blockchain Basics`⁠
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Completed Videos = 6.

Playlist Views = 18.

*Note that this is not the total number of views for the videos in the playlist (this is not possible), but it is the number of times that the playlist was clicked on youtube.*

Blockchain Basics

Blockchain Basics

Video Title

YT Playlist

Corresponding Doc

What is Web 3?

The Blockchain Trilemma

Consensus Protocols

Identity and Decision-Making in blockchain

Money and Finance in blockchain

Ownership, Provenance, and NFTs

There are no rows in this table

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👥 Mentorship Program.

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`Webpage`⁠
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Number of events = 14.

Mentorship events

Mentorship events

Event Title

How to find your first project in the ecosystem

The differences between web2 and web3

Tips and tricks in each of the 5 fields

There are no rows in this table

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🎤 Events.

*Weekly AMAs have been stopped. This is due to a change in focus for OWS toward growing our contributor base and project relationships. OWS reached a decision that the time and effort dedicated to AMAs was not justifiable once the new OWS direction was implemented (as of the second week of March).*

View 2 of Weekly AMAs