OWS measures monthly ‘General Performance’ in three ways.
Awareness.
Measures how aware a minimally passive audience is of OWS.
Onboarding
Measures howmuch of that passive audience becomes an active audience.
Engagement
Measures the opportunities that OWS offers to that active audience.
👁🗨 Awareness.
This subsection will measure the exposure of OWS’s social media channels and website, trying to capture how aware a minimally passive audience is.
Monthly Summary
This month we have seen huge growth for all website statistics. Twitter has also bounced back with views and impressions. Youtube however was on the decline. With the announcement of NF cutting funding as of next month, the awareness + engagement numbers are on our side, this is good news for the coming months. The goal for next month is to push engagement and awareness even further, while being conscious of the fact that at the end of June our new platform (v3.0) will be released, so we don’t want to drain our marketing potential for May.
🎙 Social Media
In the Dashboard below, monthly metrics about all OWS social media channels are shown.
Discord.
Members 🔼 0%
Total Discord Members (2989) | Month (June)
New Member Retention = 16%
Percentage of new members that still came back to the server the week after joining.
Twitter.
Followers 🔼 +2%
Total Twitter Followers (4135) | Month (June)
Impressions 🔼 -46%
Total Impressions (8,800) | Month (June)
Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with. This metric is typically used to measure engagement and general exposure.
Profile visits 🔼 -50%
Total Profile Visits (5,900) | Month (June)
YouTube.
Subscribers 🔼 +5%
Total YouTube Subscribers (214) | Month (June)
Views 🔽 -40%
Total YouTube Views (136) | Month (June)
Impressions 🔽 -58%
Total Impressions (915) | Month (June)
Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with. This metric is typically used to measure engagement and general exposure.
Impressions for YouTube decreased considerably during the month. This can be potentially attributed to last month’s release of OWS Education and the Video Series that it consists of. This might reflect a more accurate number for now.
Medium.
Followers 🔼 +3%
Total Medium Followers (77) | Month (June)
Reads 🔼 -40%
Total Reads (58) | Month (June)
Views 🔼 -69%
Total Views (32) | Month (June)
🖥 Website
In the Dashboard below the most relevant monthly metrics about website activity are shown.
Total Visits 🔼 33%
Total Visits (1142) | Month (June)
Page Views 🔼 61%
Page Views (2043) | Month (June)
Actions per Visit Average = 4
Measures how many clicks (page or link selections) were made on average in one session.
Session Duration Average = 4:30
Measures the average time a visitor spent on our website in one session.
Bounce Rate Average = 39%
Represents the number of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
Page Views.
This measures how many times visitors click on components found on the website.
Project Dashboard 🔼 108%
Project Dashboard Views (702) | Month (June)
Task Applications 🔼 12%
Task Applications (143) | Month (June)
Very considerable increases throughout the website measures. No prominent announcements or events for June. Thus, this is promising and hopefully reflects an average rate for future months.
The 👁🗨 Awareness section has shown how OWS exposes itself to a minimally passive audience to gain their awareness in two main ways:
🎙 Social Media
🖥 Website
👥 Onboarding
‘Onboarding’ measures three main steps.
The first stepis measuring the 🧲 Incubation of a passive (but aware from social media) audience becoming an active audience: from Discord members to Contributors.
The second step is measuring the ⚓️ Retention of those contributors as actively collaborating within OWS.
The third step is measuring the 🪙 Conversion of how many of those actively collaborating get rewarded by OWS for completing project opportunities.
🧲 Incubation.
‘Incubation’ measures increases of active contributors.
Contributors 🔼 2%
Total Number of Contributors (1183) | Month (June)