OWS KPI Reports

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May KPI Condensed Report
May KPI Condensed Report

Monthly Report - April 2022.

Monthly Report - April 2022.

Jacopo Nuti

Forum Post Summary

📊 OWS General Performance

OWS measures monthly ‘General Performance’ in three ways.

Awareness.

Measures how aware a minimally passive audience is of OWS.

Onboarding

Measures how much of that passive audience becomes an active audience.

Engagement

Measures the opportunities that OWS offers to that active audience.

⁠

👁‍🗨 Awareness.

This subsection will measure the exposure of OWS’s social media channels and website, trying to capture how aware a minimally passive audience is.

Monthly Summary

This month we have seen huge growth for all website statistics. Twitter has also bounced back with views and impressions. Youtube however was on the decline. With the announcement of NF cutting funding as of next month, the awareness + engagement numbers are on our side, this is good news for the coming months. The goal for next month is to push engagement and awareness even further, while being conscious of the fact that at the end of June our new platform (v3.0) will be released, so we don’t want to drain our marketing potential for May.

🎙 Social Media

In the Dashboard below, monthly metrics about all OWS social media channels are shown.

Discord.

Members 🔼 116%

Total Discord Members (2982) | Month (May)

New Member Retention = 7%

Percentage of new members that still came back to the server the week after joining.

Twitter.

Followers 🔼 +2%

Total Twitter Followers (4135) | Month (May)

Impressions 🔼 -46%

Total Impressions (8,800) | Month (May)

Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with. This metric is typically used to measure engagement and general exposure.

Profile visits 🔼 -50%

Total Profile Visits (5,900) | Month (May)

YouTube.

Subscribers 🔼 +7%

Total YouTube Subscribers (204) | Month (May)

Views 🔼 -93%

Total YouTube Views (225) | Month (May)

Impressions 🔽 -24%

Total Impressions (2200) | Month (May)

Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with. This metric is typically used to measure engagement and general exposure.

Impressions for YouTube decreased considerably during the month. This can be potentially attributed to last month’s release of OWS Education and the Video Series that it consists of. This might reflect a more accurate number for now.

Medium.

Followers 🔼 +7%

Total Medium Followers (75) | Month (May)

Reads 🔼 -73%

Total Reads (96) | Month (May)

Views 🔼 -78%

Total Views (103) | Month (May)

🖥 Website

In the Dashboard below the most relevant monthly metrics about website activity are shown.

Total Visits 🔼 -45%

Total Visits (859) | Month (May)

Page Views 🔼 -56%

Page Views (1266) | Month (May)

Actions per Visit Average = 3.3

Measures how many clicks (page or link selections) were made on average in one session.

Session Duration Average = 3:37

Measures the average time a visitor spent on our website in one session.

Bounce Rate Average = 41%

Represents the number of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

Page Views.

This measures how many times visitors click on components found on the website.

Project Dashboard 🔼 -57%

Project Dashboard Views (337) | Month (May)

Docs 🔼 -29%

Docs Views (81) | Month (May)

Very considerable increases throughout the website measures. No prominent announcements or events for April. Thus, this is promising and hopefully reflects an average rate for future months.

The 👁‍🗨 Awareness section has shown how OWS exposes itself to a minimally passive audience to gain their awareness in two main ways:

🎙 Social Media

🖥 Website

⁠

👥 Onboarding

‘Onboarding’ measures three main steps.

The first step is measuring the 🧲 Incubation of a passive (but aware from social media) audience becoming an active audience: from Discord members to Contributors.

The second step is measuring the ⚓️ Retention of those contributors as actively collaborating within OWS.

The third step is measuring the 🪙 Conversion of how many of those actively collaborating get rewarded by OWS for completing project opportunities.

🧲 Incubation.

‘Incubation’ measures increases of active contributors.

New Discord Members Becoming Contributors = 3%

New Contributors (21) / New Discord Members (712) = 0.03

This measures the passive social media audience making the first step toward becoming part of an active audience: becoming a contributor.

Not as high as last month, but it is still a percentage worth noting.

Contributors 🔼 2%

Total Number of Contributors (1158) | Month (May)

To become a contributor one must fill out our

Contributor Form⁠

, showing active engagement with OWS.

⚓️ Retention.

‘Retention’ measures the collaborative output of active contributors.

Approved Proposals

Total Approved Proposals (_) | Month (May)

This measures the total number of reward proposals that OWS approves to contributors, showing full engagement.

🪙 Conversion.

‘Conversion’ measures the monthly collaborative activity (Project and OWS Opportunities) completed by newcomers.

New Contributors Submitting a Proposal = _%

New Contributors Submitting a Proposal (_) / New Contributors (_) = _

This measures the potentially collaborative audience becoming both active and collaborative.

This is the first month that this metric has been >0. This is a good sign. As our projects increase and our contributors are of higher quality, we expect this metric to increase in the coming months.