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January KPI Condensed Report

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January KPI Full Report

Monthly Report - January 2022.
Jacopo Nuti

📊 OWS General Performance

OWS measures monthly ‘General Performance’ in three ways.

Awareness.
Measures how aware a minimally passive audience is of OWS.
Onboarding
Measures how much of that passive audience becomes an active audience.
Engagement
Measures the opportunities that OWS offers to that active audience.
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👁‍🗨 Awareness.

This subsection will measure the exposure of OWS’s social media channels and website, trying to capture how aware a minimally passive audience is.


🎙 Social Media

In the Dashboard below the following monthly metrics about all OWS social media channels are shown:
Discord - Monthly Increase.
Members
New Member Retention
Twitter - Monthly Increase.
Followers
Impressions
YouTube - Monthly Increase.
Subscribers
Views
Medium - Monthly Increase.
Followers
Views
Articles

Discord.

Members 🔼 +8%

Sum of Discord Members | Month
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New Member Retention 🔼 +15%

Percentage of new members that still came back to the server the week after joining.
Sum of New Member Retention | Month
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Twitter.

Followers 🔼 +9%

Sum of Twitter Followers | Month
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Impressions 🔽 24%

Sum of Impressions | Month
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YouTube.

Subscribers 🔼 +28%

Sum of YouTube Subscribers | Month
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Views 🔼 +265%

Sum of YouTube Views | Month
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Impressions 🔼 +249%

Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with.
Sum of Impressions | Month
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Medium.

Followers 🔼 +9%

Sum of Medium Followers | Month
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Views 🔼 +29%

Sum of Views | Month
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🖥 Website

There will be no percentage increase indices as the website has only been up for 6 weeks. This data will be included in the following months. In the Dashboard below the following monthly metrics about website activity are shown:
Total Website Visits
Actions per Visit (Clicks)
Session Duration
Bounce Rate

Total Visits = 723

Sum of Website Visits | Day
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Actions per Visit Average = 2.5

Sum of Actions per Visit | Day
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Session Duration Average = 2:21

Sum of Total Time Spent by Visitors (in seconds) | Day
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Bounce Rate Average = 46%

Represents the number of visitors who enter the site and then leave rather than continuing to view other pages within the same site - in our case either the Project Dashboard or the docs.openwebsandbox.org, as they are the only other pages at this time.
Bounce Rate (New Visitors) | Day
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The 👁‍🗨 Awareness section has shown how OWS exposes itself to a minimally passive audience to gain their awareness in two main ways:
🎙 Social Media
🖥 Website
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👥 Onboarding

‘Onboarding’ measures three main steps.

The first step is measuring the Incubation of a passive (but aware from social media) audience becoming an active audience: from Discord members to Contributors.
The second step is measuring the Retention of those contributors as actively collaborating within OWS.
The third step is measuring the Conversion of how many of those actively collaborating get rewarded by OWS.

🧲 Incubation.

New Discord Members Becoming Contributors = 68%

New Contributors (206) / New Discord Members (304) = 0.677
This measures the passive social media audience making the first step toward becoming active audience: becoming a contributor.

Total Number of Contributors 🔼 23%

Sum of Contributors | Month
These contributors must fill out our
Contributor Form
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, showing active engagement with OWS.
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⚓️ Retention.

‘Retention’ measures the collaborative output of an active audience.


Percentage of January Contributors Submitting a Proposal = 17%

New Contributors Submitting a Proposal (36) / New Contributors (206) = 0.174
This measures the potentially collaborative audience becoming both active and collaborative.

🪙 Conversion.

‘Conversion’ measures the Project and OWS Opportunities approved DAO submissions.


I dont really understand what else needs to be included in this?
This is about measuring activity for newbies.

Open Web Sandbox Astro DAO

Proposals Approved = 81%

Approved Proposals (104) / Total Proposals (128) = 0.81

New Approved Proposals 🔼 86% (from new contributors)

Sum of Approved Proposals | Month
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The 👥 Onboarding section has shown how OWS measures onboarding success by dividing the process into three steps:
🧲 Incubation measures how OWS does at attracting new members.
⚓️ Retention measures how OWS does at engaging those members.
🪙 Conversion measures how OWS does at rewarding those members.
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⚒ Engagement.

This subsection will look at OWS’s engagement metrics for all OWS organised activities and opportunities.

This subsection will be split into the following three engagement categories:
Events
Project Opportunities
Surveys

🎤 Events.

In the Dashboard below the following monthly metrics about OWS’s Weekly AMAs and Monthly Party are shown:
Event Title and Date.
Event YouTube Views.
YouTube Link.
Weekly AMAs 2
0
All about DeBio - the future of decentralised bioinformatics with Decentricity
Views
96
Date
1/5/2022
YouTube Link
QSTN: Re-defining data, DeFi, and NFTs on NEAR Protocol.
Views
89
Date
1/12/2022
YouTube Link
NEAR Hub - An Immersive social portal to everything NEAR.
Views
42
Date
1/19/2022
YouTube Link
Introducing Chapter 1 Foundation: The NEAR Guild For Artists by Artists
Date
1/26/2022
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Monthly Party

OWS Metaverse Meetup.
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This link can't be embedded.
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🔗 Project Opportunities

All Projects

Current Live Projects on Dashboard = 17

(It is about how many new monthly projects there are a month, not how many are live. Show this in a graph, ask ana.
All currently available projects are available to view on our
Project Dashboard
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January Projects

In the Dashboard below the following monthly metrics about new January Project Opportunities are shown:
Project Title, Subtitle, and Date.
Job Description Tags.
NEAR Forum Link.
Reward Amount.

New Monthly Projects 🔼 5.


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📁 Survey Participation.

Customer Journey Survey

Contributors Who Completed the Survey = 1%

Survey Responses (153) / Total Number of Contributors (1099) = 0.14

Feedback from Projects

Total Number of Feedback from Projects = 6
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The ⚒ Engagement section has shown that there are multiple ways passive audiences actively engages in OWS activities.
🎤 Events
🔗 Project Opportunities
📁 Survey Participation
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Thank you for your attention from the OWS Team.
📊 OWS General Performance
OWS measures monthly ‘General Performance’ in three ways.
👁‍🗨 Awareness.
This subsection will measure the exposure of OWS’s social media channels and website, trying to capture how aware a minimally passive audience is.
🎙 Social Media
Discord.
Members 🔼 +8%
New Member Retention 🔼 +15%
Twitter.
Followers 🔼 +9%
Impressions 🔽 24%
YouTube.
Subscribers 🔼 +28%
Views 🔼 +265%
Impressions 🔼 +249%
Medium.
Followers 🔼 +9%
Views 🔼 +29%
🖥 Website
Total Visits = 723
Actions per Visit Average = 2.5
Session Duration Average = 2:21
Bounce Rate Average = 46%
👥 Onboarding
‘Onboarding’ measures three main steps.
🧲 Incubation.
New Discord Members Becoming Contributors = 68%
Total Number of Contributors 🔼 23%
⚓️ Retention.
‘Retention’ measures the collaborative output of an active audience.
Percentage of January Contributors Submitting a Proposal = 17%
🪙 Conversion.
‘Conversion’ measures the Project and OWS Opportunities approved DAO submissions.
Open Web Sandbox Astro DAO
Proposals Approved = 81%
New Approved Proposals 🔼 86% (from new contributors)
⚒ Engagement.
This subsection will look at OWS’s engagement metrics for all OWS organised activities and opportunities.
🎤 Events.
Weekly AMAs 2
Monthly Party
🔗 Project Opportunities
All Projects
Current Live Projects on Dashboard = 17
January Projects
New Monthly Projects 🔼 5.
📁 Survey Participation.
Customer Journey Survey
Contributors Who Completed the Survey = 1%
Feedback from Projects
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