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📊 OWS General Performance
OWS measures monthly ‘General Performance’ in three ways.
Measures how aware a minimally passive audience is of OWS.
Measures how much of that passive audience becomes an active audience.
Measures the opportunities that OWS offers to that active audience.
👁🗨 Awareness.
This subsection will measure the exposure of OWS’s social media channels and website, trying to capture how aware a minimally passive audience is.
🎙 Social Media
In the Dashboard below the following monthly metrics about all OWS social media channels are shown:
Discord.
Members 🔼 +8%
Sum of Discord Members | Month
New Member Retention 🔼 +15%
Percentage of new members that still came back to the server the week after joining.
Sum of New Member Retention | Month
Twitter.
Followers 🔼 +9%
Sum of Twitter Followers | Month
Impressions 🔽 24%
Sum of Impressions | Month
YouTube.
Subscribers 🔼 +28%
Sum of YouTube Subscribers | Month
Views 🔼 +265%
Sum of YouTube Views | Month
Impressions 🔼 +249%
Impressions are the total tally of all of the times an account’s tweets have been seen, searched or interacted with.
Sum of Impressions | Month
Medium.
Followers 🔼 +9%
Sum of Medium Followers | Month
Views 🔼 +29%
Sum of Views | Month
🖥 Website
There will be no percentage increase indices as the website has only been up for 6 weeks. This data will be included in the following months. In the Dashboard below the following monthly metrics about website activity are shown:
Total Visits = 723
Sum of Website Visits | Day
Actions per Visit Average = 2.5
Sum of Actions per Visit | Day
Session Duration Average = 2:21
Sum of Total Time Spent by Visitors (in seconds) | Day
Bounce Rate Average = 46%
Represents the number of visitors who enter the site and then leave rather than continuing to view other pages within the same site - in our case either the Project Dashboard or the docs.openwebsandbox.org, as they are the only other pages at this time.
Bounce Rate (New Visitors) | Day
The Awareness section has shown how OWS exposes itself to a minimally passive audience to gain their awareness in two main ways:
👥 Onboarding
‘Onboarding’ measures three main steps.
🧲 Incubation.
New Discord Members Becoming Contributors = 68%
New Contributors (206) / New Discord Members (304) = 0.677
This measures the passive social media audience making the first step toward becoming active audience: becoming a contributor.
Total Number of Contributors 🔼 23%
Sum of Contributors | Month
⚓️ Retention.
‘Retention’ measures the collaborative output of an active audience.
Percentage of January Contributors Submitting a Proposal = 17%
New Contributors Submitting a Proposal (36) / New Contributors (206) = 0.174
This measures the potentially collaborative audience becoming both active and collaborative.
🪙 Conversion.
‘Conversion’ measures the Project and OWS Opportunities approved DAO submissions.
I dont really understand what else needs to be included in this?
This is about measuring activity for newbies.
Open Web Sandbox Astro DAO
Proposals Approved = 81%
Approved Proposals (104) / Total Proposals (128) = 0.81
New Approved Proposals 🔼 86% (from new contributors)
Sum of Approved Proposals | Month
The Onboarding section has shown how OWS measures onboarding success by dividing the process into three steps:
⚒ Engagement.
This subsection will look at OWS’s engagement metrics for all OWS organised activities and opportunities.
This subsection will be split into the following three engagement categories:
🎤 Events.
In the Dashboard below the following monthly metrics about OWS’s Weekly AMAs and Monthly Party are shown:
Weekly AMAs 2
All about DeBio - the future of decentralised bioinformatics with Decentricity
Views
96Date
1/5/2022QSTN: Re-defining data, DeFi, and NFTs on NEAR Protocol.
Views
89Date
1/12/2022YouTube Link
NEAR Hub - An Immersive social portal to everything NEAR.
Views
42Date
1/19/2022YouTube Link
Introducing Chapter 1 Foundation: The NEAR Guild For Artists by Artists
Date
1/26/2022
Monthly Party
OWS Metaverse Meetup.
🔗 Project Opportunities
All Projects
Current Live Projects on Dashboard = 17
(It is about how many new monthly projects there are a month, not how many are live. Show this in a graph, ask ana.
January Projects
In the Dashboard below the following monthly metrics about new January Project Opportunities are shown:
New Monthly Projects 🔼 5.
📁 Survey Participation.
Customer Journey Survey
Contributors Who Completed the Survey = 1%
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