SOPs

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Knowledge Bases: G2, Surfe & Apollo


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TL;DR: When you have a user based question about Apollo, Surfe, or G2, start by consulting the tool’s knowledge base (links below) before escalating. This approach empowers you to solve simple queries independently, supports a growth mindset, and aligns with our emphasis on initiative and adaptability. Cultivating this habit will enable you to develop expertise in our tool stack, drive productivity and contribute to a proactive and collaborative team environment.


The purpose of this standard operating procedure (SOP) is to emphasise the importance of self-reliance and initiative with regards to end-user inquiries about Apollo, Surfe, and G2 integrations. By first consulting each tool’s knowledge base, you can often find answers to common questions or solutions to basic problems without escalating to other departments. Familiarity with these resources not only allows for quicker resolution but also promotes a sense of ownership and responsibility in troubleshooting. This self-sufficient approach is particularly valuable in our startup environment, where swift, independent action and adaptability are crucial for growth and agility.

Taking the initiative to consult knowledge bases reflects a growth mindset, which is highly valued in our company. A growth mindset prioritises continuous learning and self-improvement, viewing challenges as opportunities rather than obstacles. By proactively seeking out information to answer questions, you not only contribute to smoother operations but also enhance your expertise in a way that supports personal and organisational success. This mindset is fundamental to our culture and is essential in a startup environment where developing and refining skills can have a significant impact on team performance and satisfaction.

Finally, prioritising knowledge-based problem-solving builds a habit of continuous learning, which is vital for career growth in the SaaS industry. Regularly engaging with these resources keeps you updated on new features, updates, and best practices, making you a valuable resource within the team and boosting your confidence in responding to queries. To further support our team’s collaborative culture, we encourage sharing useful knowledge base articles or insights you come across, creating a shared pool of information. This approach not only strengthens our collective expertise but also aligns with our company’s commitment to innovation and excellence, values that define our identity as a forward-thinking startup.
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