Number of active users and their engagement level.

Shows how many people regularly use the platform and how active they are.

Helps track the growth trend of the user base and measure the impact of content or campaigns on engagement.

The total number of page views the website receives.

Helps understand overall content consumption and website traffic volume.

An increase indicates growing interest or reach, while a decrease may signal declining visibility, engagement, or potential technical issues.

The sources users come from (e.g., social media, organic search, email campaigns).

Identifies which channels are most effective.

Enables more efficient use of budget and time by optimizing underperforming channels.

How many people visit the site and the average time they spend.

Indicates how engaging the site is.

High visits but short time on site suggests content isn’t attractive enough → signals a need to improve site experience or content quality.

The most visited pages on the site.

Reveals which content attracts the most user interest.

Invest more in popular pages, create similar content, and optimize underperforming but strategically important pages.

The number and type of user interactions (e.g., button clicks, form submissions, downloads)

Shows which channels not only drive traffic but also generate meaningful engagement and actions on the website.

Enables smarter budget allocation and strategy decisions by focusing on channels that deliver high-quality interactions (e.g., investing more in SEO if organic search brings conversions, or adjusting campaigns if paid ads drive clicks but no sign-ups).