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EP Website Monthly Review & Update SOP

Purpose: To ensure that all key website content on the Emerge Performance site is accurate, current, and aligned with upcoming programs, events, and resources. This includes cohort dates, brochure links, and event listings, especially on the TPC, TTC, TEC, and TCV pages.

Frequency: 🔁 Monthly, during the last week of each month (e.g. the final 5 working days of the month).

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📆 Monthly Review Schedule

Timing: Final week of each month Owner: Marketing Team (Designated Point Person: [Insert Name])

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🔄 EP Website Pages to Review Monthly

Pages to Review

Pages to Review

Web Page

Content to Review

TPC Page

- Upcoming cohort dates (English + Chinese) in Schedule section

- Headings like “Join our August Cohort”

- Brochure link (PDF download)

- Related events listed on the page

TTC Page

- Upcoming cohort dates (English + Chinese)

- Headings like “Join our September Cohort”

- Brochure link (PDF download)

- Related events listed on the page

TEC Page

- Upcoming workshop dates

TCV Page

- Upcoming events listed on the page

- Key dates, speakers, and registration links

There are no rows in this table

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📝 Step-by-Step Process

Step 1: Prepare Updated Info

Confirm latest cohort dates (English + Chinese) for TPC, TTC, and TEC (check with Astrid)

Gather upcoming TCV events and their registration links from Disco

Check if any key headlines or CTAs (e.g. “Join our August cohort”) need date or wording updates

Step 2: Review and Update Website Pages

Go to each target page (see table above)

Update all static date references, event details, and headings

Double check that no outdated events or expired dates remain

Step 3: Check and Update Program Brochures (PDFs)

Open Canva files for TPC and TTC brochures (and TEC brochure, if/when we make one)

Update cohort schedule or any other changed details

Export new PDF versions

Upload the updated PDFs to the website and add UTM codes to the links for the file locations

Link the new PDFs to the “Download Brochure” button on each program page

Confirm that the new links work (open PDF in a new tab and verify accuracy)

Step 4: Perform a Final QA Check

Review all changes on desktop and mobile

Click through all updated links to ensure accuracy

Proofread for any lingering typos or outdated phrasing

Confirm that images, formatting, and buttons appear as intended

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✅ Website Update Checklist (Monthly)

✅ Website Update Checklist (Monthly)

Task

Done?

Confirmed next cohort dates (TPC, TTC, TEC) with Programs Team

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Confirmed next TCV event details with Events Team

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Updated static text and cohort/event dates on TPC, TTC, TEC, and TCV pages

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Updated Canva brochures and exported as new PDFs

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Replaced old brochure PDFs and updated CTA button links on program pages

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Double checked all registration/event links

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Ran spell check and reviewed content aloud

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Verified formatting and layout on both desktop and mobile

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Final review by a second team member (QA check)

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There are no rows in this table

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💡 Additional Best Practices

Always archive old PDFs and save new brochure files with clear filenames

Keep a version control log for each brochure file update

Consider maintaining a shared spreadsheet for tracking historical cohort dates and associated brochure versions

Before publishing changes, preview updates in mobile view to ensure clarity and alignment

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