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EP Marketing
TCV Marketing Strategy 2025
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*** Leads Tracker
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Content Strategy: EP & Han Ee's Accounts
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Action Plan

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Marketing Dashboard
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Google Ads Dashboard
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Community Dashboard
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Metric
Insight
Type
Task
Owner
Status
Due date
Details
Google Ads UI / UX Focus
Majority of impressions came from mobile devices.
Revisit mobile-first landing page (short form, strong CTA)
Oct 17
Open
Google Ads UI / UX Focus
Adding reviews and client feedback will help build stronger credibility and trust among new visitors.
Add testimonials to TTC Page
Oct 3
Open
TCV Monthly view
Community growth has been dropping on August & September compared to June & July
Run Program Events consistently every month
Open
Linkedin # Followers
Linkedin follower acquisition is up by almost 3x compared to last month.
Han Ee’s Account: Continue publishing video content and thought leadership posts to build on the momentum.
EP Account: Develop a balanced content calendar focused on:
TTC related insights.
General thought leadership, framed from the EP brand voice.
Complementary posts that reinforce Han Ee’s content but highlight the collective expertise of the EP team.
Oct 3
Open
Google Ads Page Speed
A slow mobile TTC Page speed has a significant impact on the user experience of your audience.
Improve mobile website speed
Oct 3
Open
Page Views
Page views are low, which indicates that content is not ranking well in search engines or not aligned with user search intent.
Optimize underperforming pages by improving on-page SEO (keyword alignment, meta descriptions, headings, and internal linking) and refreshing outdated content to increase visibility and drive more page views. Starting with TTC Page
Oct 3
Open
Source Views (referral + organic) / Page Views
Organic visibility and referral traffic are limited due to low domain authority and lack of high-quality backlinks from relevant sources.
Develop and execute a backlink strategy by securing links from authoritative industry websites (e.g., guest blogging, PR mentions, partnerships) to boost domain authority and increase both referral traffic and organic rankings.
Oct 31
Open
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Open
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Completed Tasks:

Metric
Insight
Type
Task
Owner
Status
Due date
Details
Google Ads Day & Hour Focus
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Ads performed best on weekdays between 10 AM – 12 PM & Majority between 25–44 ages
Refine targeting → Limit to ages 30–50 (since decision-makers with financial authority are more likely) + business hours (focus 10 AM–12 PM bidding)
Sep 26
Open
Google Ads SEO & Keyword Focus
A significant portion of the budget went to broad, low-intent keywords
Revise keyword list → Focus only on high-intent searches
Sep 26
Open
Google Ads SEO & Keyword Focus
Ad copy was descriptive but lacked persuasive value propositions.
Craft persuasive ad copy with strong value propositions
Sep 26
Open
Google Ads Tracking
Conversion tracking was not implemented effectively, making it difficult to measure true results.
Implement conversion tracking accurately
Sep 26
Open
Google Ads Tracking
Conversion tracking was not implemented effectively, making it difficult to measure true results.
Establish weekly reporting
Open
Google Ads UI / UX Focus
On the "Contact Us" page, the call us and email information are not clickable
Make phone numbers and email addresses clickable
Sep 30
Open
No results from filter
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