Embedded in your website, the referral widget is the place where your customers make and keep track of their referrals and rewards.
Host your referral widget on a personalized page in your website or app (e.g. "Welcome, Amanda! Ready to earn rewards?”) Be sure to include the details of the program and how to participate. Provide a program explainer that clearly explains how to participate and earn rewards. Include a Referral Leaderboard to generate a bit of competition among your referrers! You can even consider a special reward for top referrers. If you're unable to host an in-app widget on your own domain, a microsite serves as a portal for your referrers to make referrals and track their progress.
Be sure to make it look and feel like your brand Setup a custom domain to host your microsite Use to serve custom content to unique customer segments Social sharing and message links
Referrer's social network
Setting up social media message links, with your own copy, gives your referrers a frictionless way to send out their sharelinks.
Message links provide pre-populated emails, text messages or social media posts for your customers to share out their referral links.
Be mindful of character limits Be sure to state the value proposition of your program in the share message Add merge tags text to pre-populate your customers unique sharelink in the message Program notification emails for referrers
Keeping your referrers and referred users up to date will keep both parties invested in their referral journey.
Set up emails to deploy after goals have been achieved. This keeps the referrer up to date and encourages them to make more referrals.
Keep your referrer up to date at key points in their referred participant’s journey:
Program notification emails for referred participants
Email referred users to nudge them along the referral journey and increase their chances of converting to paid customers.
Encourage referred users along their referral journey by:
Reminding them who referred them to your product or service Emailing them at sign up to remind them they can earn a reward/discount when they make a purchase Emailing them when they convert to give them their reward and let them know they can earn additional rewards if they start referring The referred user landing page is where referred users arrive when they visit a referrer’s sharelink. This is how they sign up or make a purchase.
Use a sign up flow that already has proven success for your business Reiterate any rewards or discounts referred users will receive when they sign up Include an explanation of how they will receive this reward Ensure your landing page is hosted on your company’s main domain and uses consistent corporate branding Include social proof whenever possible. Testimonials can provide credibility for customers that are unfamiliar with your product or service. Established programs should use testimonials and other program-specific customer feedback. Domains (custom domains for share links, emails and microsites)
Referrer
Referred participant
Whitelabeled domains give all users who interact with your referral program a sense of trust, especially when having to enter in personal information (e.g. name, email)
Example sharelink domain:
refer.yourbrand.com join.yourbrand.com
Example email sender:
refer@yourbrand.com
Important Note: Domains used for microsites can’t be reused for share links. Microsites can't use the same domain on both your live and test tenant.