Engagement opportunities

Beyond your

Program elements⁠

and

Marketing creative⁠

, there are other opportunities to drive awareness and engagement.

🗣️ Ask your partners and ambassadors to help spread the word about your new program.

Best practices:

Make it as easy as possible for your partners to help spread the word about your program

Provide them a social media post or ask them to share one of yours

🎫 Share at events.

Hosting or attending events? Don't forget to mention your referral program to prospects and customers in your network. Events often inspire people to think about networking and it can be the perfect time to prompt a referral!

Best practices:

Provide your program explainer to team members attending the event

📃 Use customer surveys and interviews to get insight about your program.

Best practices:

Before launching your new program, talk to your customers to find out what rewards would be most appealing

Use surveys after launch to gather feedback to optimize an existing program

🎙️Gather program testimonials.

Do you have a superstar advocate? Feature their success story on your program landing page, marketing emails or in your newsletter content to show customers the benefits of participating in your program.

Best practices for what to ask in a testimonial:

Who are they (name, role, company) and how do they use your product/service?

Did the person they referred end up thanking them for it since the product is great?

What made the experience fun, enjoyable and helpful.

Why do they like to participate in the program?

🗣️ Ask your partners and ambassadors to help spread the word about your new program.

🎫 Share at events.

📃 Use customer surveys and interviews to get insight about your program.

🎙️Gather program testimonials.

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