About this guide
This is a summary of our best practices for raising awareness of and encouraging participation in your referral program. If you’ve set up a program and are looking for tips on how to make it shine, you’ve come to the right spot.
📋Key terms
Before we get started, here’s a refresher on the common referral marketing terms we use:
Participant: Any member of your program. Participants may or may not have made referrals before. Referrer: An existing participant who’s sharing your program with their friends, colleagues or broader network. Referred participant: A person or company that joins your program after being invited by a referrer. The referred participant may be totally new to your service, or they could be taking the next step in their relationship with your brand. General best practices
Your referral program will require a combination of Transactional & Marketing Creative. Transactional are the parts of your program that a customer interacts when they are making or tracking referrals and earning rewards. elements and are used to help promote your program and inspire your customers to participate. When developing these for your program, it's important to keep the following general best practices in mind.
🎨 Maintain brand consistency
Build trust and create a seamless user experience by ensuring all program creative is consistent with your brand. Leverage your brand logo, fonts, colors, and tone of voice. 📲 Include clear & concise calls-to-action (CTA)
Create a clear and concise call-to action that quickly communicates the value of your new program.
🏆 Highlight the benefits
Rewards are a compelling motivator to encourage program participation. Be sure to mention the rewards your program offers participants.
🙌 Make it personal
Personalize your communications as much as possible. Take advantage of SaaSquatch’s to populate messages with dynamic variables such as: Unique Referrer Sharelinks Referrer Social Share & Message Links