Our recommendations for creating a thriving a referral program.
About this guide
This is a summary of our best practices for raising awareness of and encouraging participation in your referral program. If you’ve set up a program and are looking for tips on how to make it shine, you’ve come to the right spot.
Before we get started, here’s a refresher on the common referral marketing terms we use:
Participant: Any member of your program. Participants may or may not have made referrals before.
Referrer: An existing participant who’s sharing your program with their friends, colleagues or broader network.
Referred participant: A person or company that joins your program after being invited by a referrer. The referred participant may be totally new to your service, or they could be taking the next step in their relationship with your brand.
General best practices
Your referral program will require a combination of Transactional & Marketing Creative. Transactional