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One Foot Productions Content Strategy

dBocl Marketing Strategy

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This strategy builds on our general social media plan but is tailored specifically for One Foot Productions—focusing on our legacy in event production, our creative work, and our evolving brand.
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Key Objectives

1. Strengthening One Foot Productions' Brand Identity

Position One Foot Productions as a leader in event production & logistics with a 20-year legacy.
Differentiate us from traditional production companies by emphasizing our tech-forward approach & creative expertise.
Highlight work on major events (NBA, MTV, BET, Apollo, Tony Awards, etc.).

2. Thought Leadership & Industry Presence

Share lessons from 20 years in live event production—what works, what doesn’t, and how the industry has evolved.
Feature Kevin’s perspective as a creative & tech-driven producer.
Engage with the event production community through LinkedIn, Facebook Groups, and comments on our posts and Reddit posts

3. Growing Our Online Presence & Community

Expand organic reach by repurposing content across multiple platforms
Increase engagement by leaning into storytelling and behind-the-scenes moments.
Develop a consistent brand voice that is knowledgeable, witty, and direct.

4. Supporting dBocl’s Growth

Position dBocl as the secret weapon for event pros rather than just another software.
Create educational content showing how our experience in event production shaped dBocl.
Build authority through LinkedIn articles, case studies, and demo breakdowns.
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Social Media Strategy
Facebook
Event Production Stories & Engagement
Behind-the-scenes stories from past events, dBocl case studies and testimonials, event logistics insights, community engagement (polls, Q&As)
Event story from past production
dBocl use case or testimonial
Engagement post (poll, Q&A, discussion)
Industry insight or trend
Behind-the-scenes look at a major event
Throwback post (past event or lesson)
Fun, engaging post (meme, industry humor, relatable content)
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First week content breakdown
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Execution Plan

Social Media Tactics

✅ Use Storytelling as a Competitive Edge
Structure posts as narratives (hook → context → lesson → takeaway → CTA).
Share real event production war stories (Prince’s Super Bowl, last-minute saves, chaotic production moments).
Highlight how Kevin’s production experiences shaped dBocl and BMF.
✅ Optimize for Engagement
End every post with a clear CTA to drive interaction.
Use LinkedIn & Facebook Groups for direct conversations with event professionals.
Repurpose engaging tweets into LinkedIn thought leadership posts.
✅ Expand Presence Through Guest Features & Podcasts
Get Kevin booked on event industry & business podcasts.
Use clips from podcasts as LinkedIn posts & Reels.
Tie guest appearances back to One Foot Productions & dBocl.
✅ Leverage Content Repurposing
Every long-form piece (blog, podcast, newsletter) feeds multiple social posts.
Weekly newsletter content runs through Harbinger’s repurposing engine for maximum reach.
LinkedIn & Facebook content reformatted for Instagram & Twitter.
✅ Community Building
Engage in event production & business discussions on social media.
Automations flag industry-relevant conversations for us to jump into.
Develop a newsletter focused on real-world event production insights.
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