Customer Targeting

Personas for T-Shirt Campaigns

2 daughters

Proud father

master baiter

plane crazy

cycologist

wet my plants

the legend has retired

I'm not old I'm a classic t-shirt

I'm about to snap

solving problems engineers

meet me at the bar

I'm an engineer to save time let's just assume that I'm never wrong

weapons of mass percussion band

everybody was kung fu fighting

I still play with blocks

repeat after me yes coach

level 40 completed

proud mother

I don't snore I dream I'm a motorcycle

dads with beards are better

I still play with trains

the man the myth the legend grandpa

pop pop man myth legend

I hate sand

official teenager 13th birthday

I dream of a world where chickens can cross the road

love the smell of sawdust

history buff

save the chubby unicorns

everything I say will be on the exam

birthday blow me

shut up hippie Ronald Reagan

plant daddy

vintage American flag

pickleball

funny rock climbing

bass guitar player heartbeat

union jack flag shirt

1984 was a warning not an instruction manual

drummer like to bang

my cancer fighting t shirt

power tools

the moose is loose

funny bbq

saxy and I know it shirt

squirrel is my spirit animal

survived the wooden spoon

pops the man the myth the legend

American flag t-shirt

funny baseball t-shirt

captain's rules

science greater than opinion

this is not a drill hammer

I like coffee

pappy the man the myth the legend

Explore

hooray sports

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Main segment: girlfriends who don’t care about sports

Product link:

hooray sports shirt⁠

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Audiences: women with boyfriends during football season, basketball, baseball

Questions: how to know they don’t like sports? What is the opposite of liking sports?

⁠

Back to t-shirt list⁠

⁠

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