FRAGEN/FRAMEWORKS

Explore

Customer Journey Analysis

Journey 1 - stages

Journey 1 - stages

Journey Stages

Inspiration to consider

Discover to shopping

Conversion

Customer usage

Amplifciation

There are no rows in this table

⁠

Journey 2 - Questions

Journey 2 - Questions

Journey Stages

Inspiration to consider

Discover to shopping

Conversion

Customer usage

Amplifciation

Questions Eng

Are many of our potential customers new to the category?

Do they fully understand it?

How many people could name our brand/product/service?

What do people currently think about our brand/product/service?

What do they feel?

Are there particular moments/occasions when their interest is triggered?

Of the people who are familiar with our type of product/service, how many would consider our brand?

Do people have a clear idea of what our brand is and what it stands for?

Whom or what do people relate our brand to when they think about it?

Are people interested in our type of product/service?

Would they happily read about it?

Do people care enough about our brand to have an opinion?

Have people’s feelings towards our brand changed in the last few years?

How excited are the trade/experts about our brand?

To what extent do people make considered, rational purchase decisions in this category?

How do people narrow down their choices?

How much attention do people pay to price?

How much effort will people put into navigating our category?

Do they care enough to go online?

Do people need to experience our product/service to really "get it"?

Is there anything in particular that will convince them to make it their preferred choice?

How important are specific features or functional benefits?

Is there anything that people consider superior about our product?

Is there anything that they would say is much worse about our product?

Is there anything that we currently do or own that people are particularly interested in?

Are people resistant to sharing information about themselves with us? Does this matter?

How do people frame the choice immediately prior to a purchase decision?

Do people’s purchase decisions depend a great deal on the environment or circumstances?

How important is that "moment of truth" just prior to purchase?

How much effort is involved in making a decision/purchase?

If there is a retail component, do people come into the store with a clear idea of what they want?

Do people buy the product for themselves or for other people?

Do they buy our product as part of a routine?

Is there still a choice at the point of purchase?

How many options do people have?

How often do people buy?

How much do they buy at any one time?

Is this a repertoire purchase where variety is often important?

How aware are people of our brand while they are using it?

What might make a customer delight in their purchase?

What might make a customer regret their purchase?

How easy is it to jump from one brand to another?

Do we want people to use our product/service in a particular way?

How public is consumption/use of this product?

Who else is involved in the use of our product/service?

What are the key occasions when people use it?

How concerned is the purchaser about what the end-user(s) will think of their decision?

How much of the value of the product are customers actually benefiting from?

How willing are people to interact with the brand after they have made a purchase?

How easy is it for people to go back on their decision after they have paid?

Is there anyone in particular whom people trust when it comes to our type of product/service?

Do these people have to be experts or not?

How much do we want people to talk with their friends/peers about our brand/product/service?

How believable is it that they actually would talk about our brand?

What is stopping them?

How easy is it for customers to recommend our brand/product/service?

Would people go out of their way to create something for our brand?

How loyal are our customers?

Is there anything that is keeping them from switching?

Would existing customers be interested in other products/services in our portfolio?

Do we offer a higher-value product/service that our customers would be interested in?

What is the "next logical purchase"?

How obvious is this to our customers?

⁠

Inspiration to consider

Are many of our potential customers new to the category?

Do they fully understand it?

How many people could name our brand/product/service?

What do people currently think about our brand/product/service?

What do they feel?

Are there particular moments/occasions when their interest is triggered?

Of the people who are familiar with our type of product/service, how many would consider our brand?

Do people have a clear idea of what our brand is and what it stands for?

Whom or what do people relate our brand to when they think about it?

Are people interested in our type of product/service?

Would they happily read about it?

Do people care enough about our brand to have an opinion?

Have people’s feelings towards our brand changed in the last few years?

How excited are the trade/experts about our brand?

Discover to shopping

To what extent do people make considered, rational purchase decisions in this category?

How do people narrow down their choices?

How much attention do people pay to price?

How much effort will people put into navigating our category?

Do they care enough to go online?

Do people need to experience our product/service to really "get it"?

Is there anything in particular that will convince them to make it their preferred choice?

How important are specific features or functional benefits?

Is there anything that people consider superior about our product?

Is there anything that they would say is much worse about our product?

Is there anything that we currently do or own that people are particularly interested in?

Are people resistant to sharing information about themselves with us? Does this matter?

Conversion

How do people frame the choice immediately prior to a purchase decision?

Do people’s purchase decisions depend a great deal on the environment or circumstances?

How important is that "moment of truth" just prior to purchase?

How much effort is involved in making a decision/purchase?

If there is a retail component, do people come into the store with a clear idea of what they want?

Do people buy the product for themselves or for other people?

Do they buy our product as part of a routine?

Is there still a choice at the point of purchase?

How many options do people have?

How often do people buy?

How much do they buy at any one time?

Is this a repertoire purchase where variety is often important?

Customer usage

How aware are people of our brand while they are using it?

What might make a customer delight in their purchase?

What might make a customer regret their purchase?

How easy is it to jump from one brand to another?

Do we want people to use our product/service in a particular way?

How public is consumption/use of this product?

Who else is involved in the use of our product/service?

What are the key occasions when people use it?

How concerned is the purchaser about what the end-user(s) will think of their decision?

How much of the value of the product are customers actually benefiting from?

How willing are people to interact with the brand after they have made a purchase?

How easy is it for people to go back on their decision after they have paid?

Amplifciation

Is there anyone in particular whom people trust when it comes to our type of product/service?

Do these people have to be experts or not?

How much do we want people to talk with their friends/peers about our brand/product/service?

How believable is it that they actually would talk about our brand?

What is stopping them?

How easy is it for customers to recommend our brand/product/service?

Would people go out of their way to create something for our brand?

How loyal are our customers?

Is there anything that is keeping them from switching?

Would existing customers be interested in other products/services in our portfolio?

Do we offer a higher-value product/service that our customers would be interested in?

What is the "next logical purchase"?

How obvious is this to our customers?

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.