Abläufe der Anderen

Ogilvy (Fusion)

⁠

+ big ideal

BBDO

Distilling the Business Challenge: We work with our clients to get a deep understanding of their business and the barriers they face.

Valuing the Individuals: Our marketing science team uses audience data tools to get a strong understanding of key audiences and opportunities for growth targets.

Finding the Truths That Move People: This is our version of the “brief”—designed to illuminate human understanding and spark work that moves people.

The Foundational Idea: The Foundational Idea unifies all brand behavior and flexes across all audiences, business units, and channels. To arrive at the Foundational idea, we conduct a WorkOut.

Plan the Work: We develop the customer journey and comms plan and establish measurement guidelines. Using our flexible production sourcing model, we execute the work contextually, upholding creative expectations and encouraging collaboration.

Work the Plan: We create an optimization framework to ensure that creative is consistently being measured, evaluated, and adjusted for best results.

R/GA

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