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Thimbl Brand Guide
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Thimbl Brand Guide

Get Started With Your Brand Guidelines
Logos
Thimbl Colors
Typography
Icons
Photography
Patterns
Video Assets
Tone & Voice
Definitions
Editorial Style
Trademarks
Personas
Branded Links

At
Underscore VC
⁠
, we use coda for EVE-RY-THING. (Full disclosure: We love Coda SO much that we actually ended up investing). My first use-case that got me hooked on Coda was creating a well organized brand guidelines doc, so I’ve decided to share the skeleton of ours so that you can create your own! 💀 Flesh it out as you see fit. Don’t forget to change the items in RED.

⁠

👋 Welcome to the brand guidelines document for Company Name!

The document is intended to communicate both internally and externally the proper representation of the Company Name brand. Within this document are a set of rules aimed at creating a standardizes approach to creative work in order to uphold the integrity of the Company Name brand.

Why do we have brand guidelines?

To communicate a consistent brand identity, making us recognizable and reliable.
To stay focused, ensuring the brand is not stretched too thin - rendering it unrecognizable or confusing.
To help maintain an image of professionalism

External Press Kit

An easily shared link with our boilerplate, logo files, and approved photography can be found HERE. (Replace this with your website press-kit! You can see Underscore’s
here
⁠
as an example)

In our Vision Upcycling is the first Fashion choice, not Shopping.


We truly believe that upcycling will lead the upcoming fashion revolution. And our wardrobes are already packed with everything needed.
We need a future where broken clothes get fixed perfectly. Where crazy stitches and patches not only repair holes but add style. And where worn out garments can become entirely new fashion pieces. Creativity and new fashion awareness are our tools against big industry, inhuman production, and ruthless environmental destruction.
Thimbl stands for the fashion change our planet needs right now. Together we make upcycling the standard. Easy and online.
We exist to make upcycling the norm, not an exception.
We want to eliminate the dark industry side of fashion:
the ruthless production and consumption of new apparel that is destroying our planet.
We want a human fashion in which creativity replaces buying and the repair, the remix of apparel is the hype people yearn for.
This is why we exist as a company.

Thimbl is

Fashion Upcycling
for your clothes.
Easy, online, and with
pickup and delivery
service.
10 seconds

We urgently need to rethink fashion for the benefit of environment and society. Away from Fast Fashion, constant shopping, and hazardous production.

In other words: The world needs a fashion revolution. And Thimbl is the app to start it!

From now on broken favorite clothes get fixed. Crazy stitches and colorful patches add style to ripped pants and worn shirts. And old gamernets turn into entirely new fashion pieces.

Easy and online, with local taylors, and super convenient pickup and delivery.

Thimbl has the power to make fashion upcycling the new standard.
30 seconds


In our strategy the brand Plays a role to realize this vision


Thimbl enables a sustainable lifestyle
through self-expression.



Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.