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Facebook Pixel

Training Pixel

Quick improvement of new Facebook Pixel using past purchase data

In the past, when starting a new Facebook marketing campaign, businesses had to wait a long time for their new Pixels to gather enough data to work well. This could take months.

Now, we have a new "Training Pixel" feature that solves this problem. It uses your past purchase data (up to 60 days old) to quickly train and improve new Pixels. This means you don't have to wait for the Pixel to collect data on its own.

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Note: This feature is still being tested. Please contact our Support team if you want to try it.

How to use the Training Pixel feature:

Step 1: Choose the new Pixel you want to train

Step 2: Pick the date range

Select how far back you want to use purchase data for the new pixel. You can go back up to 60 days.

For best results, try to include at least 1000 orders in your chosen date range.

Training usually takes a few hours. Once it's done sending your past purchase data to the new pixel, the pixel's status will change from Processing to Trained.

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Important: You can only train each pixel once, and it only trains for the Purchase event.

Results

In our app

Before training:

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After training:

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In Facebook's Events Manager

Before training:

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After training:

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This feature gives your new Pixel more data to work with. It's a great way to make your Facebook campaigns perform better faster, especially when you need to start quickly.

Gallery

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