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Simplify Your Analytics with Facebook Ads Report
Definition of Facebook Ads report metrics
Table 1
Metric
Definition
Calculation
1
Impression
The number of times that your adverts were on-screen
Taken from FB
2
Clicks
A click is counted each time someone clicks on your advert in this campaign. The number of times your adverts were clicked
Taken from FB
3
Spending
The approximate total amount of money that you've spent on your campaign, ad set, or ad during its schedule
Taken from FB
4
CPC
Cost per click (CPC) is the amount you pay each time someone clicks on your ad.
CPC = Spending/Clicks
5
CPM
Cost per thousand (CPM) is the amount you pay for every 1,000 times your ad is shown.
CPM = (Spending/Impressions)*1000
6
CTR
A ratio shows how often people seeing your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your campaigns are performing
CTR = Clicks/Impression*100%
7
Orders
Number of orders/purchases from ads within the selected timeframe
Get from Parkour
8
Total sales
Parkour's total order value
9
CPA
Cost per action
CPA = Spending/Actions (purchase)
10
AOV
Average Order Value
AOV = Total sales/Orders
11
ROAS
Return on Ad Spend
ROAS = Total sales/Spending
There are no rows in this table
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